Marketing Plan Summary

Marketing & Entrepreneurship
Summary of Marketing Plan

Content Covered
• Introduction
• Company Background
• Products Offered
• Situation Analysis
• Marketing Objectives
• Segmentation, Targeting & Positioning
• Marketing Strategies
• Recommendations

INTRODUCTION
Woolworth was found in the year 1924 and today, it is the largest
supermarket retailer in Australia.
Company started dealing in the food sector around 60 years ago with the
advancement in refrigeration technology.
This presentation will state about the way in which company is focusing
its resources for gaining competitive edge.

COMPANY BACKGROUND
Woolworth is the largest retail chain in Oceania region. It has over 3500
branches in Australia itself.
Company is operating from the last 93 years successfully. Even though,
last 20 years have been stressful due to changes in market dynamics.