The provided assignment is a comprehensive review of marketing and business strategies, featuring a collection of academic papers, articles, and resources from reputable sources such as the International Journal of Research, Kawan Food Berhad, and the World Bank Group. The topics covered include integrated marketing communications, strategic alliances, cultural intelligence in marketing adaptation, and export performance, as well as global economic prospects and divergences in risks. The assignment aims to provide insights into various business strategies, including safeguarding Malaysian heritage food, research in action integrated marketing communications, and the role of cultural intelligence in marketing adaptation and export performance.
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