Marketing and Its Application: Assignment

Marketing and its application

Table of Contents
INTRODUCTION....................................................................................................... 5
LO 1........................................................................................................................ 5
P1 Explaining roles and responsibilities of the marketing function........................................5
P2 Explaining the roles and responsibilities in context to the wider organisation.......................6
LO 2........................................................................................................................ 8
P3 Comparing ways in which different organisations can apply marketing mix for the planning
process for achieving business objectives.......................................................................8
LO 3........................................................................................................................ 9
P4 Producing and evaluating basic marketing plan for the organisation...................................9
CONCLUSION........................................................................................................ 11
REFERENCES......................................................................................................... 12