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Marketing and its application
Table of Contents INTRODUCTION.......................................................................................................5 LO 1........................................................................................................................5 P1 Explaining roles and responsibilities of the marketing function........................................5 P2 Explaining the roles and responsibilities in context to the wider organisation.......................6 LO 2........................................................................................................................8 P3 Comparing ways in which different organisations can apply marketing mix for the planning process for achieving business objectives.......................................................................8 LO 3........................................................................................................................9 P4 Producing and evaluating basic marketing plan for the organisation...................................9 CONCLUSION........................................................................................................11 REFERENCES.........................................................................................................12
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