Marketing and its Essentials of Beauty Giant

Added on - 22 Nov 2020

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Marketing and itsessentials
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. The roles and responsibilities of marketing function.......................................................1P2. The roles and responsibilities of marketing relate to the wider organisational context...2TASK 2............................................................................................................................................4P3 Different organisation using marketing mix for planning process to achieve objectives.4TASK 4...........................................................................................................................................9P4 Evaluation of marketing plans for an organisation...........................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................12
INTRODUCTIONMarketing is defined as the exchange of relationships. It is a business processthat creates relation with a motive of satisfying customers. This refers to as buying andselling of product in a manner which is associated with company activities(McCarthy,Perreault and Wilkinson, 1994). The essentials related are building customer relation,communising with social media, making joint ventures and partnerships, networking etc.This report is based on Beauty Giant is dealing with cosmetics product with workingover UK in over 50 branches. They are selling men and women toiletries.The purposeof this assignment is to lead with the roles and responsibilities of marketing functionswhich are relating with an organisational context. Assignment refers to examine mix tothe planning process for achievement of business objectives. Marketing plan made abasic evaluation for an organisation.TASK 1P1. The roles and responsibilities of marketing function.Marketing function is a important part for any organisation its helps them toidentify products according to needs and wants of customers and deliver them intomarket. The marketing manager of Beauty Giant perform the different key roles andresponsibilities which them to run and operate business successfully. Some marketingfunction of the company are explained below:Marketing Planning:Marketing planning is the important function as the roles of marketing managersto make effective plans to enhance production, sales and promotion which helps toachieve the company objectives. The marketing manager of Beauty Giant makeeffectual plan so that they increase production and promotion level(Berkowitz, 2010.).For this they have to gather the actual market information and analysis the situation ofmarket.Packaging and Labelling:Packaging is the design of the product package and Labelling means place labelon the package. Beauty Giant design the attractive and preservative package for theirproducts to attract large numbers of customers and Label the product so that it is easy1
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