Marketing and Management

Running Head: MARJETING AND MANAGEMENT
Marketing and Management
Name of the Student
Name of the University
Author Note

1MARKETING AND MANAGEMENT
1. Using your own words, briefly outline the background – presentation in bullet
form is acceptable. Explain the managerial strategy that you recommend be adopted by
this organization and elaborate on each of the five contextual variables that influenced
your recommendation. 20 marks
Ans.
Background
The company Multi-Products Corporation acquired the rights to a new type of golf club which
was invented by a retired machinist.
The company owns numerous divisions and each division produces different products in the
sporting fields but it has not produced golf equipment but plans to establish one.
The market research suggests that the product demand in the market will be strong and stable
too.
It will be easy to secure the distributors. The production site is straightforward too. The
negotiation will be easy as there as numerous suppliers too.
Recommendation
First of all, the manager will have to apply the high pricing strategy since there is good demand
in the market. The golf products are in elastic demand. It is also found that a superior segment is
growing near the market end. There is also scope for a prestige brand.
Since the dealers are the strongest marketing tool for the company, the relationships can be
strengthened by open communication to create useful tools for seeking the inputs along with the
opinions.
The manager should also establish good relationships with the groups who are likely to go
against the expansion of golf in ecologically sensitive areas. The customer relationships should
be strengthened by communicating with them through campaigns.
The manager must arrange for training programs to prepare the employees and the operation
team adoptable towards technological change in future (if any).
It can utilize the strategy of differentiation as the design of their company has been patented and
nobody could copy them.
1. Recommend how structural variables should be implemented into the
organization to drive consistency with the managerial strategy that you recommended.

2MARKETING AND MANAGEMENT
One variable is the reward system. Elaborate on the different parts of the reward system
you have recommended and discuss the pros and cons of each part. 24 marks
Ans. An employee reward system should be used to keep consistency with the managerial
strategy recommended. A reward system helps to motivate the employee and increases the
productivity of the organization. A reward program can be developed by the identification of the
company goals. The expected employee performance can also be developed which can reinforce
the goals of the company. It can also help to determine the performance measurement or the
behavior which is based on group’s previous achievements. The reward system is divided into
two parts. These are the financial reward system and the another is the non-financial reward
system. The financial rewards system is more accepted by the employee and motivates them for
the future goals. The non-financial goals on the other hand helps to substitute the monetary
rewards and motivates the employee through other ways such as by bonus, gifts, medical
facilities. However, there are some consequences too such as it can create discrimination in the
workplace. Another variable is the employee appraisal systems. The appraisals are based on the
performance review and the feedbacks. The benefits are, through this the assessment of the
employees becomes easy. The disadvantages are, it can create negative experiences or initiate
natural biases.
1. Identify the employee behaviour that “Multi-Products Corporation” should seek
and recommend how to generate this behaviour in the workforce. 7 marks
Ans. The employee behaviors is a way of working expected of an employee. It is inspired by the
leadership, personality, culture and control of an organization. In the “Multi –Products
Corporation” The motivated employee behavior is expected. It is the way an employee directs
the energy towards the work.
 The employee motivation can be generated in the workforce by paying the
employee what they worth.
 The employees can be motivated by having a pleasant place to work. A good
work culture is what every employee expects.
 It can be done by offering opportunities for self-development. The manager must
foster collaboration in the team. Setting of clear goals can be another motivating factor.