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Marketing and management Name of the student: Entrepreneurs

   

Added on  2021-04-21

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Running head: MARKETING AND MANAGEMENTMarketing and managementName of the student:Name of the university:Author note
Marketing and management Name of the student: Entrepreneurs_1

1MARKETING AND MANAGEMENTQuestion 1: From the readings, it can be found out that there are certain people who are as stubborn asthe entrepreneurs are. From the stories and experiences shared by the entrepreneurs at theNational Retail Federation, it can be found out that this career direction leads to a culture ofpositivity and self- empowerment. The career as an entrepreneur helps in promoting inclusivityand pleasure in the surrounding neighborhood where he sells his products and services. Aprogram organized by an entrepreneur helps in assembling similar minded people where ideasand thoughts are shared among them. For instance, Michael Lastoria of &pizza arrangesprograms with the like- minded entrepreneurs to fulfill the consumers’ wish for validexperiences. Even though the entrepreneur had not invested in any form of marketing oradvertising but still more than 5 lakh people have visited Museum of Ice cream (National RetailFederation, 2018). There were other entrepreneurs such as Marcia Kilgore and Dan Levitan in the session.Kilgore is a great entrepreneur who is responsible for creating one great brand after the other. Heis a great mentor for the budding entrepreneurs, as he knows the ways applicable in making asuccessful business. The area of entrepreneurship has being appealing due to the words spokenby these great people. As per Dan Levitan, co- founder and general partner of Maveron, “it ishard to collect data about what people think that they should wear. We underestimated andthought backwards by considering retail as an experience, not respecting the size of the market.”Therefore, it can be said that the retail industry is growing in the recent days and it will be a goodidea to consider the same as a career plan (Burns, 2016). The retail industry will become strongerthan ever and those retailers who will allow the consumers to personalize the products will havea better opportunity to excel in the coming days.
Marketing and management Name of the student: Entrepreneurs_2

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