Logistics and Physical Distribution: A Review of Three Research Papers

Running head: MARKETING AND MANAGEMENT
MARKETING AND MANAGEMENT
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Table of Contents
Introduction................................................................................................................................2
Article Review...........................................................................................................................2
Background............................................................................................................................2
Major Findings.......................................................................................................................4
Comments..............................................................................................................................5
Research Issues......................................................................................................................6
Managerial Implications.........................................................................................................6
Conclusion..................................................................................................................................7
References:.................................................................................................................................9

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Introduction
The field of business management, which is responsible for moving the finished
goods and the raw materials along with the development and growth is called physical
distribution. The practice and study of the logistics and physical distribution have been
evoked later among the researches. Physical distribution and logistics are two parts of “place”
element in the marketing mix and these have a notable influence on the design and channel
strategy (Khan 2014). Physical distribution, supply chain and logistics management have
caught the attention of several studies and researchers in the recent years. It is to note that
logistics emerged later after the emergence of physical distribution. Physical distribution
comprise of order processing, customer service, logistics and transportation, inventory
control and packaging and also, it has the potential of creating a competitive edge for the
organisations. On the other hand, logistics includes the inbound movement of the goods and
products (Melovic et al. 2015). This paper shall elaborate on providing a brief background of
all the three papers, researching about the issues in the chosen articles and highlighting the
major findings of those papers. Furthermore, the implications for managers as outlined in the
articles shall be provided in brief.
Article Review
Background
The concept of distribution is basically treated as a different marketing function and
also, a special and independent arrangement is made for a smooth distribution. Physical
distribution and logistics are two parts of “place” element in the marketing mix. Also, these
influence the design and channel strategy significantly. It is to note that the issue of physical
distribution is considered to be the only remaining products that are produced.According to
the study “Towards the theory of the supply chain” by Carter, Roger and Choi there are many