Marketing and Management

Running head: MARKETING AND MANAGEMENT
Marketing and management
Name of the student
Name of the university
Author note

1MARKETING AND MANAGEMENT
Executive summary
The aim of this report is to discuss about the business operation of Gucci in terms of their current
global scenario. Gucci is one of leading high end fashion brands in the world but with the
increase in the competition, it is important to review their competencies n gaining the long term
sustainability. This report discussed about the mission and vision statement of brand along with
their orientation towards marketing. In addition, the 5Cs of the business operation of Gucci are
also being analyzed and it is identified that they are having one of the most effective
management mechanism. The existing marketing strategy of them is identified and a few
limitations are being identified. On the basis of these limitations, the marketing mix is
recommended for Gucci in this report. The potential target segment for Gucci is also identified in
this report. It is expected that this recommended marketing mix strategy will help Gucci in
gaining long term business sustainability.

2MARKETING AND MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Company profile..........................................................................................................................3
5C analysis of Gucci........................................................................................................................4
Company......................................................................................................................................4
Customers....................................................................................................................................5
Collaborators................................................................................................................................6
Competitors..................................................................................................................................6
Context.........................................................................................................................................6
Feedback generation mechanism.....................................................................................................8
Analysis of marketing strategy........................................................................................................9
Identification of the target market...............................................................................................9
Identification of the value proposition for the target market.....................................................11
Positioning statement analysis...................................................................................................11
Recommended marketing mix strategy.........................................................................................12
Product.......................................................................................................................................12
Price...........................................................................................................................................12
Promotion..................................................................................................................................13
Place...........................................................................................................................................13
Conclusion.....................................................................................................................................13

3MARKETING AND MANAGEMENT
Reference.......................................................................................................................................15