SWOT Analysis of Apple

This article provides a SWOT analysis of Apple, including its strengths, weaknesses, opportunities, and threats. It also discusses strategies that Apple can adopt to maintain its business in a dynamic market environment.

Marketing and Management

MARKETING 1
A. SWOT Analysis
Strength
 Apple is a multinational technology company which has high brand and equity value
in the market. It is known as reliable and smart brand that have high demand rate in
the market.
 The company is the most valuable brand in the world that is why it has high revenue.
It is founded that the company is financially strong (Cheshnotes, 2018).
Weakness
 The premium image and price of the product of the company is a weakness because
there are many customers cannot afford it.
 The company has limited product portfolio as compare to the other competitors. The
most popular portfolio are iPhone, Mac, iPad and the others due to less portfolio the
other enjoy the level of productivity and sale.
Opportunities
 The company has high brand value in the market that is why it can easily launch the
new product in the market.
 Apple made the several acquisitions in its business journey. The company can make
more similar acquisition to expand its market.
Threat
 It has been seen that the company has high value of goodwill which attracts the large
number of consumer towards it. There are many competitors of the brand who
compete brand by producing the same nature of product such as laptop and

MARKETING 2
smartphones. The company has high threat from the competitors such as Samsung,
Dell (Reuters, 2018).
 The fluctuation of economy affects the company in the terms of profits. The company
is an international brand that is why it faces the heavy loss due to heavy fluctuation in
economy.
B. Response
It is observed that the nature of market is dynamic which can be change with the passage of
time. It is necessary for the company to modify the business as per the environment. The
company should consider the changes and adopt the strategy according to the environment in
order to maintain the business (ToughNickel, 2017). Changes are implemented in the
business due to many reasons such as to better business performance, employees work and a
better position for the organisation. It should also upgrade the products and services as per the
environment. Potter’s generic strategy and Ansoff Matrix are the major strategies which can
be used by the company in order to achieve the success in the fluctuated environment. The
company can also change the organisation structure as per the marketing environment.
Porter’s generic strategy defines the strategy which is used to gain the competitive advantage.
The company uses the differentiation strategy of generic strategy in order to develop the
different product as compare to the others. This strategy helps the company in order to satisfy
the new demand of customer due to which the company earns the high profit and gran the
high market share in the market. The differentiate product helps the company to gain the
competitive advantage. The main aim of the companies is to earn the high revenue and the
high market share in the market. The reducing the cost and developing the different product
helps the company in order to achieve their objective (Nagle, & Müller, 2017).

MARKETING 3
C.

MARKETING 4
References
Cheshnotes (2018). Apple SWOT Analysis 2018. Retrieved From:
https://www.cheshnotes.com/2018/07/apple-swot-analysis-2018/
Nagle, T. T., & Müller, G. (2017). The strategy and tactics of pricing: A guide to growing
more profitably. Oxon: Routledge.
Reuters. (2018). Apple Inc (AAPL.O). Retrieved From:
https://www.reuters.com/finance/stocks/company-profile/AAPL.O
ToughNickel. (2017). Respond to Change in a Business Environment: Causes and Effects of
Change. Retrieved From: https://toughnickel.com/business/Respond-to-Change-in-a-
Business-Environment-Understand-the-causes-and-effects-of-change