SWOT Analysis of Apple

Marketing and Management

MARKETING 1
A. SWOT Analysis
Strength
 Apple is a multinational technology company which has high brand and equity value
in the market. It is known as reliable and smart brand that have high demand rate in
the market.
 The company is the most valuable brand in the world that is why it has high revenue.
It is founded that the company is financially strong (Cheshnotes, 2018).
Weakness
 The premium image and price of the product of the company is a weakness because
there are many customers cannot afford it.
 The company has limited product portfolio as compare to the other competitors. The
most popular portfolio are iPhone, Mac, iPad and the others due to less portfolio the
other enjoy the level of productivity and sale.
Opportunities
 The company has high brand value in the market that is why it can easily launch the
new product in the market.
 Apple made the several acquisitions in its business journey. The company can make
more similar acquisition to expand its market.
Threat
 It has been seen that the company has high value of goodwill which attracts the large
number of consumer towards it. There are many competitors of the brand who
compete brand by producing the same nature of product such as laptop and