Marketing and Management

Running head: MARKETING AND MANAGEMENT
Marketing and Management
Name of the Student:
Name of the University:
Authors Note:

1
MARKETING AND MANAGEMENT
Contents
Answer 1:.........................................................................................................................................2
Answer 2:.........................................................................................................................................2
Answer 3:.........................................................................................................................................3
Answer 4:.........................................................................................................................................5
References:......................................................................................................................................6

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MARKETING AND MANAGEMENT
Answer 1:
The decisions process of a consumer to select a mortgage broker is mainly dependent on the
requirements of the consumer. A consumer is mainly concerned with the mortgage terms thus,
while selecting a mortgage broker the following steps must be followed:
Assessing the history of the mortgage broker: The history of the mortgage broker in terms of
records in the market shall be verified to assess whether it has conducted its mortgage broking
business properly or not.
The mortgage rate: The rate of interest charged by the mortgage broker shall be considered as a
consumer will always look for lower rate of interest. Thus, the one who will offer lowest rate of
interest shall be most desirable (Guliyev, 2017).
Other terms and conditions of mortgage offered by mortgage brokers: Apart from the rates of
lending other terms and conditions attached with mortgage broking shall be considered before
selecting a mortgage broker.
Comparison of terms and conditions including rates of lending: The terms and conditions offered
by mortgage brokers shall be compared to assess the most suitable broker as per the requirements
of the borrower.
Answer 2:
For a new mortgage broker it is certainly a challenge to survive in the competitive market.
Sustainable marketing strategy is a way to withstand the competition in the market. A new
mortgage broker shall be extremely benefitted from the recommendations made by the Royal