Marketing and Management of ANZ Bank Discussion 2022

Running head: MARKETING
MARKETING AND MANAGEMENT OF ANZ BANK
Name of the student:
Name of the university:
Author note:

1MARKETING
Contents
Discussion post 1........................................................................................................................2
Social media sites...................................................................................................................2
CST strategies of ANZ Bank.................................................................................................3
Community services of ANZ bank........................................................................................4
Interaction with the community with the Bank......................................................................4
Discussion post 2........................................................................................................................8
References................................................................................................................................12

2MARKETING
Discussion post 1
Social media sites
ANZ banking adopts social media marketing for increasing the trafficking of the
audience towards the brand image. Typical evidence of this lies in the platforms of Facebook,
Instagram, Twitter, LinkedIn, YouTube and others. In Facebook, important information
regarding the bank loans, credit and debit cards and uploaded, where the customers share
their feedbacks. All of these platforms enrich the information about the happenings in the
Bank (Anz.com, 2020).
Fig: Facebook page of ANZ Bank
(Source: Anz.com, 2020)
The same is the case with the sites of Instagram, where the marketing relates to the
contents for advertising about the recent trends of online payment modes.

3MARKETING
Fig: Instragram page of ANZ bank
(Source: Anz.com.au. 2020)
In the YouTube, videos are uploaded for enhancing the awareness of the customers
regarding the easiest means of online payment, updating policies, passbook and others.
Mention can also be made of the tutorials on setting up accounts and maintaining the safety.
Twitter is one of the sites, where the customers and clients write blogs for posting comments
about the recent marketing strategies of ANZ Bank (Anz.com.au, 2020). Transparency is
maintained in this communication, which helps in averting the instances of differentiation of
opinions.
CST strategies of ANZ Bank
CSR strategies of ANZ bank revolve around sustainable business, which helps in the
achievement of growth and development. The main emphasis is on conglomeration of the
triple bottom line approach for developing value in the business. Continuous development
strategies are used for achieving trust, loyalty and dependence from the clients and
customers. Sustainability targets are set at the initiation of the financial years, which is
backed up by the competency tree (Grewal et al., 2018). Strategic frameworks like VRIO