Marketing and Markets in a Digital Age

Marketing and Markets
In a Digital Age

CASE STUDY
INTRODUCTION
Marketing is the activity in which companies uses various tools to attract the customers
towards their products. In a simple r way, marketing means the act of promoting, advertising or
branding the products and services in the markets. In today era marketing have become the
essential part of every business and with the development of technology this has become simple
but at the same time difficult also. As the time and technology have changes so also the demand
for digital marketing have also become important for the business to inform the customers about
their product and about the company.
MAIN BODY
Brief company overview and the mission statement
Overview-
Print cakes were initially started in 2011 but conducts small business making cupcakes
for occasions, birthdays and for other celebrations. Lately the director Helena Harford of print
cakes thought of expanding the business at larger scales and developed the whole in 2017-18.
Print cakes are a bakery which delivers its cupcakes, cookies and chocolates to all over the
country brands. It is north east family bakery which delivers the cupcakes to the entire UK and
their main focus and aim is to provide the material in good quality with fresh ingredients which
reflects good image of the brand.
The bakery is passionate about baking new and innovative things and in the year 2020
they have baked for 1000s of brands which makes them specialists in baking cupcakes and
cookies. The bakery works majorly on cupcakes providing the users personalised cupcakes
according to what they likes. The Print cakes has a deal with various brands and companies from
which they deliver their branded logos cupcakes to them which helps the companies to create
branding of the their company name. Print cakes gives the facility to the corporate to upload their
company logo, or other images which they wants in the cupcakes and add the message which
they want to deliver. The bakery provides the cupcakes not only to the corporate but also makes
the personalised cupcakes with the images or the message in good style and creativity and also
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