Marketing and Media Assignment PDF

Running head: MARKETING AND MEDIA
MARKETING AND MEDIA
Name of the Student
Name of the University
Author Note

MARKETING AND MEDIA1
Media scheduling and timeline
No. Media
class
Actual media
vehicles/
advertising
mediums
(segment
reach and
scope)
Scheduling
tactics
When to
advertise
(frequency,
degree of
exposure,
continuity)
Timing
(frequency,
degree of
exposure,
continuity)
Duration
(frequency,
degree of
exposure,
continuity)
1. TV ABC, FOX,
Channel 9,
SBS
-The reach
that is
expected
from all the
channels is
around 3
million
viewers. This
would
contribute
towards the
greater
growth of the
brand.
Pulsating
scheduling
would be
used to
promote the
product
effectively
as and
when
required.
The
advertisemen
t would be
done for 1.5
years
between
2019 and
2020.
It would
appear
everyday,
approximatel
y 10 times in
each of the
four
channels.
The prime
time slot
would be ideal
for the
advertisement.
The slot
would be
6.00pm till
midnight. The
advertising
would appear
at the middle
of the
programs such
as news,
reality shows
or
documentaries
.
The
advertisem
ents would
be adjusted
to be 10
seconds in
length on
average.
2. Radio ABC radio,
KIIS, 2GB
would be the
radio stations
Concentrate
d
scheduling
tactics
The radio
advertisemen
ts would take
place for 9
The
advertisement
would appear
between 5:00
The radio
jingle
would be
12 seconds

MARKETING AND MEDIA2
that would be
used for the
broadcast.
The specific
cities that
would be
targeted
would be
Sydney,
Melbourne
and Perth.
Advertising
would be
done among
millenials,
college and
university
students and
the youth.
would be
used for the
media. A
time would
be selected
when the
message
would be
provided to
audiences
continuousl
y.
months. The
specific
event slots
would be the
most listened
song
programs.
The
advertisemen
t would
appear 12
times during
the prime
time.
pm and
midnight.
long.
3. Online/
Digital
The online
advertisement
s would be
provided on
popular food
blogging
websites as
Hungry
Jack’s would
like to attract
the food
loving public.
Pulsating
scheduling
would be
used to
promote the
product
effectively
as and
when
required.
The
advertiseme
The online
advertising
would take
place for 1
and a half
year between
2019 and
2020. The
advertising
would be
always
visible
The time of
the online
advertisement
would be from
12:00 am till
12 pm. This is
the time where
most of the
target
audiences are
online. The
advertisement
The
message
that would
be
displayed
at the
bottom of
the pages
would last
more 15
seconds.