Marketing and Promotion of Sport and Exercise

Added on - 29 Apr 2020

  • 14

    pages

  • 3987

    words

  • 8

    views

  • 0

    downloads

Showing pages 1 to 4 of 14 pages
Marketing and promotion of sport andexercise1
TABLE OF CONTENTSExecutive summary.........................................................................................................................3Introduction......................................................................................................................................3Situational analysis..........................................................................................................................3Organizational Description..........................................................................................................3SWOT..........................................................................................................................................4Pestle analysis..............................................................................................................................5Target market analysis.....................................................................................................................6Smart objectives...........................................................................................................................6Marketing mix.................................................................................................................................7Sponsorship proposal.......................................................................................................................9Advertisement for local newspaper...............................................................................................11Implementation and control...........................................................................................................12How to evaluate each outcome..................................................................................................12Budget/cost................................................................................................................................12REFERENCES..............................................................................................................................132
EXECUTIVE SUMMARYMarketing plan plays most important role in case of every organization. The presentstudy is based on development of marketing plan for the new business named The Fitness Expertthat will render services in the market of Australia. The mission of the business will be todeliverinnovative fitness and lifestyle programs. Main strengths will be qualified trainers, effectivewellness programs etc. Inflation rate in Australia is declining as compared with the past and theoverall economy of Australia is developed. So, in this case it will be beneficial for the FitnessExpert to render services as more customers can easily afford services.The customers’ trends and preferences keep on changing rapidly where people arebecoming more health conscious.The new business will be mainly targeting people who fallunder the age group of 25-45 years. The first and foremost objective of The Fitness Experts willbe to emerge as a leading gym in the country within the period of next five years. Traditional andmodern sources such as an advertisement in newspapers, television, and magazines will be usedto create more awareness among people in the market.The overall cost will be $135 dollar inwhich the Fitness expert will carry out all the marketing activitiesINTRODUCTIONIn the modern era, development of effective marketing plan is essential for the long termgrowth and sustainability of businesses. It can be expressed that the marketing plan assistsorganizations to identify factors such as aim, objectives, target market and marketing mix whichit is going to use. The present marketing plan is linked with opening a new gym business in bythe name of The Fitness Expert. The new business will be offering various types of health andfitness related services to people in the country. Furthermore, the aim of present business will beto enhance the health and well being of target market. Apart from this, objective of The FitnessExpert will be to provide accurate and satisfactory services at convenient or affordable prices.SITUATIONAL ANALYSISOrganizational DescriptionThe Fitness expert will render all its services on the wider basis where its main motivewill be to render fitness services to its target market as per their real expectations in the market.Further, the businesses will undertake all the advanced machines and tools through which fitnessservices will be rendered to the target market[ CITATION van16 \l 1033 ]. In the starting, 25staff members will be hired who will be highly experienced in this field. The gym will be located3
in the main location of Australia where main focus will be on attracting a large number ofyoungsters who generally prefer to access fitness services in large amount.The Fitness expert has mainly designed fitness services for the people who are highlyinterested in getting results without spending hours and hours at the gym[ CITATION Ver16 \l1033 ]. It is possible for the target market to access service of the business easily as it will renderservices 24*7 hours. All the trained experts in the gym will provide proper assistance to thepeople, and this will surely contribute to enhancing in their satisfaction level in best possiblemanner.The main purpose of The Fitness expert will be to inspire people to live the better life.The main reason due to which services of the Fitness expert will be unique is that all themachines that will be used for fitness purpose will be quite advanced and they possess thecapability to support people to become fit for a longer period of time[ CITATION She15 \l1033 ].Mission: To deliver innovative fitness and lifestyle programs with the assistance of our friendlyand professional staff that is surely committed to enhance the quality of your life.Vision:To become wellness and health based centre and to be well known in the market forexceptional member experience.ValuesWe value our target marketWe value our professional expertiseWe value the range of services delivered to customersSWOTStrengthsQualified and experienced trainersAdoption of result oriented approach that allows in attracting cusotmersEffective wellness programsAdvanced machines for fitnesss purposeServices are acccessible for all the type of peopleWeaknessesNewly estbalished in the marketHigh cost of attracting business clients4
desklib-logo
You’re reading a preview
card-image

To View Complete Document

Become a Desklib Library Member.
Subscribe to our plans

Download This Document