Marketing and Sales Management Report 2022

Running Head: MANAGEMENT 0
MARKETING AND SALES
MANAGEMENT

MANAGEMENT 1
Table of Contents
Introduction................................................................................................................................2
Marketing and sales strategy adopted by Toyota.......................................................................2
Evolution of Toyota strategies with changing marketing situation and consumer behaviour...4
Strategies development and improvement.................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7

MANAGEMENT 2
Introduction
In all stages of economic life, marketing occupied a significant position while expanding
through various significant activities. In addition, the modern marketing includes special
characteristics and emphasizes the need for integrated and well-coordinated marketing
programme with the aim to attract the maximum volume of customers (Jobber and Lancaster,
2015). With change in consumer behaviour and market conditions, contemporary marketing
recognizes the consumer’s supremacy in marketing and therefore, consumer becomes the
pivot of all corporate decisions.
This report highlights about marketing and sales strategies of Toyota in relation to nature and
change in business orientation such as prominence of electric cars and vehicles. Toyota
Motor Establishment is one of the leading automobile manufacturing created in 1937 and its
vehicle are sold in more than 170 nations and areas (global.toyota, 2018). One of the unique
parts of company marketing strategy is local customization as company did not alter its
automobiles to local needs; it tailors both products and operations as per the level of customer
sophistication in each nation. This strategy helps the company to lead out of Japan (i.e. into
overseas market) with maximising employee creativity considering development of new
technologies, new supply chains and ways of marketing (Jobber and Lancaster, 2015).
Marketing and sales strategy adopted by Toyota
With producing high quality vehicles at reasonable prices, Toyota has built its goodwill at
international level. Toyota production system is a “hard” innovation that enables the
organisation to keep improving the approach it manufacturers’ vehicle and the company has
mastered “soft” innovation that associates to organisation culture (Iudina et al, 2015). Toyota
marketing tactic prospers in closely connecting the brand with the greatest practices of
Japanese ways of undertaking things. The company has established the use of various market
orientation particularly selling and product concept as it involves straight participation in the
manufacturing undertakings of the product that the corporation trades in the marketplace.
Market orientation has led to the utilization of innovation, distinction, and branding tactics
with Toyota to be engaged in production of various car brands personalised near fulfilling the
changing requirements of its consumers such as electric car. Electrification is a major part of
once-a-century transformation taking place in the auto industry.