Organizational Presentation of the Product Offered - Assignment

Added on - 21 Apr 2020

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RUNNING HEAD: Organizational presentation of the product offered1Name of the studentTopic- Organizational presentation of the product offeredUniversity name-
Organizational presentation of the product offered2Table of ContentsIntroduction..........................................................................................................................2Present description of company.......................................................................................2LO-1......................................................................................................................................3Understanding of the principles of sales management of Volkswagen VW whileintroducing new VW E-Golf (Electric) in the market.......................................................................3LO-2......................................................................................................................................8Relative merits of how sales structures are organized, and recognize the importanceof ’selling through other..............................................................................................................8Conclusion.........................................................................................................................12References..........................................................................................................................13
Organizational presentation of the product offered3IntroductionWith the ramified economic changes and complex business functioning, each and everyorganization is diversifying its business throughout the time. In this report, organizationalpresentation of Volkswagen VW Company has been taken into consideration. This report hasreflected the key understanding and the marketing and sales strategy of the Volkswagen VWwhile introducing its new product VW E-Golf (Electric) in the market. In the starting of thereport, understanding of the principles of sales management has been taken into consideration.After that how company has originated its sales structure has been evaluated. In the end of thisreport, success of the sales principles with the increased sales have been gauged in determinedapproach.Present description of companyVolkswagen VW Company is part of the Volkswagen international group which isengaged in multinational automotive manufacturing business functioning. It designs,manufactures, distribute passenger and commercial vehicles around the globe. The total revenueof company was217.267billion (2016) which was more than average 18% since last five yearsdata. The key people of company areHans Dieter Pötsch(Chairman of the Supervisory Board)Matthias Müller(Chairman of the Board of Management who has been providing their criticalanalytical work for the betterment of organization (Volkswagen, V.W., 2016).
Organizational presentation of the product offered4LO-1Understanding of the principles of sales management ofVolkswagen VW while introducing new VW E-Golf (Electric) in themarketWith the ramified changes and complex business structure of VW E-Golf (Electric) in themarket, this company has changed and adapted to its unique and innovative business salesfunctioning to attract business to business and business to consumers clients.Sales management of Volkswagen VW while introducing new VW E-Golf (Electric) in themarket (Arnett and Wittmann, 2014).All the management department of Volkswagen VW while introducing new VW E-Golf(Electric) in the market is more focused on improving its sales management. Ideally, salesmanagement is the process through which company attract more clients in the market andincrease its overall turnover. It is accompanied by business discipline which focused on thepractice implication and sales operation of business. It assists organization to increase its overallprofit and turnover. Sales management of Volkswagen VW while introducing new VW E-Golf isdone by hiring new sales persons and implementing proper training and development to improvethe employability and key skills of sales person in market.Sales management of Volkswagen is concerned with the following functioning in market.
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