Ethical Dilemmas in Marketing: Impact on Organizations and Society

This report provides a critical analysis of ethical issues in marketing and their impact on organizations and society. It begins by highlighting the importance of marketing in creating, manufacturing, and selling products and services. The report then delves into the ethical dilemmas that arise in marketing practices, such as those related to market research, privacy, and stereotyping, referencing the Diageo Company as a case study. The analysis examines how these ethical issues can lead to conflicts and disagreements, affecting the relationship between companies and their consumers, and influencing the execution of marketing processes and transactions. The report concludes by emphasizing the need for ethical considerations in marketing to ensure responsible business practices and maintain a positive impact on society.

MARKETING AND SOCIETY

TABLE OF CONTENT
 INTRODUCTION
 REFERENCES
 CRITICAL ANALYSIS OF ETHICAL ISSUES IN THE FIELD
OF MARKETING & ITS IMPACT ON ORGANIZATION AND
SOCIETY
 REFERENCES

INTRODUCTION
Every organization need a proper
marketing which improve the sells and
market value of the organization.
Marketing is a ongoing activity which
follow some set of instructions and
strategies so that Organization can create,
manufacture, promote and sell the
products and services. Marketing contain
some set of benefits and also drawbacks
which affect the organization. Marketing
face many ethical issues which give
adverse impact on the organizational
growth.

REFERENCES
 Chaudhry, R. S. and Sharma, A., 2018. Ethical issues in digital
marketing-A review. ITIHAS The Journal of Indian Management, 8(1),
pp.10-18.
 Hunter, R .F., et. al., 2018. Ethical issues in social media research for
public health. American journal of public health, 108(3), pp.343-348.
 Porlezza, C. and Splendore, S., 2016. Accountability and transparency of
entrepreneurial journalism: Unresolved ethical issues in crowdfunded
journalism projects. Journalism Practice, 10(2), pp.196-216.

CRITICAL ANALYSIS OF ETHICAL ISSUES IN THE FIELD OF MARKETING & ITS
IMPACT ON ORGANIZATION AND SOCIETY
Ethical problems in marketing create many conflicts which leads
disagreements. Marketing basically consider that how the company
relation will exist and how all the marketing process and transactions
should be executed. Diageo Company is a most famous company of
beverage alcohol which operate their business operations in many
foreign countries so that sometimes company faced many ethical
issues in context of marketing. The discussion of these ethical issues
which affect the organizations and society are given below-
 Market Research
Ethical issues in marketing research affect the privacy and invasion
of stereotyping. This situation arise latter because when the analysis
of the population is require to make estimations and place all people
into a groups (Marketing Issues That Have Ethical Implications,
2020 ).

REFERENCES
 Online
Marketing Issues That Have Ethical Implications, 2020 [Online]
Available Through: <https://smallbusiness.chron.com/marketing-issues-
ethical-implications-24089.html/>

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