Marketing and Technology: Assignment

Marketing and Technology

Customer Relationship Management Software
This software used by the organizations to
create new relationships with the customers
and at the same time managing relationship
with current customers (Demers, 2016).
It helps the environment to create a database
of all its customer information into a single
location.
It also facilitates automated communication,
feedback and updates for customers/clients.

Improving the management of CRM
I believe that Digital CRM software can help the
company in improving its management.
It works on all platforms and also gives access to the
user to use this software from their mobile phones from
anywhere so that they can customize their customer
service, marketing campaigns and sales through it.
With help of different channels, it also helps the
organization in gathering information including
telephone, live chat, social media and the company’s
website.

Benefits ( Continuing ) -
Digital CRM helps in forging a positive
relationship between consumers and business
customers.
It will help the organization in creating a
better network for the business transactions.
It will help the company in reaching globally.

Benefits ( Continuing ) -
This software also allows the companies to
analyse customer interactions and data
throughout the customer lifecycle.
It helps in customer retention by improving
the relationship with the company.

Social Media to enhance CRM
Every organization should move their CRM to
social media as this is the place where the
customers are live. It is the best place to get
close to the customer as they are present
everywhere on social media.
I would like to choose Facebook as social
media in enhancing customer relationship.

Continue -
The reason I would like to use Facebook due
to its popularity around the globe and
presence everywhere.
I believe that Facebook can really help
Envirotruck company to get more
recognition.
With the help of Facebook, a company can
get real customer feedback by reaching with
thousands of members on a daily basis.

Continue -
Using Facebook can help the company by
keeping them informed and alert to problem
and promotions sales or any job
opportunities.
Also, the organization can improve their
customer's relations by answering their
question and replying to them as fast as
possible.

References
Demers, J. (2016). Benefits of CRM Software
and How to Choose a Platform. Retrieved
from:
https://smallbiztrends.com/2013/08/benefits-
of-crm-choose-platform.html