MARKETING PLANNING REPORT MARKETING PLANNING REPORT 12 12 MARKETING PLANNING REPORT Marketing Planning Report Name of the student Name of the university Author note Executive Summary The report provides a brief analysis of developing a marketing and business plan for the organisation, Green Zone which specializes in developing biodegradable plastic for food storage, grocery, trash and packaging. 1.0 Current Scenario 3 Background of sustainable offering 3 Environmental analysis 3 Market and customer analysis 3 2.0 Objectives 4 3.0 Target Market 4 4.0 Marketing Strategies 5 4.1 Positioning 5 4.2 Product 5