Marketing Assignment 2022

Marketing 0
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Marketing 1
Table of Contents
Segment and Target Customer- Converse..................................................................................1
Fashion Consumer statement..................................................................................................2
Bubble........................................................................................................................................2
Range Plan for “Adidas Slip on Collection”..............................................................................3
AIDA Model for “Supreme T-Shirt”.........................................................................................4
Omni-Channel Strategy of “Zara” with examples.....................................................................5
References..................................................................................................................................6
Image reference......................................................................................................................6

Marketing 2
Segment and Target Customer- Converse
The brand converse says that it is the first one to segment their consumers based on
self-expression. They have segmented their consumer base into 3 parts, under13, 13-35, and
above 35.
The target customer of converse is anyone looking for comfortable and lightweight
shoes to wear in a daily routine. The consumers between the ages of 13-35 have been targeted
by providing various color options that can go with every color of clothing. Some neon
shades that make them stand out in the crowd.
Other than this, the psychographic segment of converse it markets as All-Star to target
the image-conscious acquirers, or so-called the crème of the society (Anothai
Cholachatpinyo, 2013).
Fashion Consumer statement
The plan that can be further developed into an already great marketing strategy is to
wear a color every day. Offering a more colorful range, the fashion-conscious consumers can
be targeted for buying not one, but more than one color of shoes.
Marketing these as the lightweight shoes that can make you fly, funding campaigns
like skydiving, and in a day, can surely help these marketing strategies. Giving a lot of