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Marketing Assignment: Apple

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Added on  2020-06-05

Marketing Assignment: Apple

   Added on 2020-06-05

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INDIVIDUAL REPORT
Marketing Assignment: Apple_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LITERATURE REVIEW................................................................................................................1CONCLUSION AND RECOMMENDATIONS............................................................................3REFERENCES................................................................................................................................4
Marketing Assignment: Apple_2
INTRODUCTIONApple is considered as one of the most successful companies in the history of this world.They launched their one mobile i.e. iPhone in 2007 by the name of iPhone 4. This report is basedin iPhone 5 which is known as a revolutionary product (Kardous and Shaw, 2014). Marketingconcepts related to this mobile will be discussed in this report. Consumer buying decisions indifferent condition will also be included in the project. There are different marketing conceptsamong which sales and product are kept as a base for the given assignment. LITERATURE REVIEWA)Marketing is a function which starts by ascertaining the needs of customers and it endswhen company assures that buyers of products or services are satisfied with the purchased item.Below are some of the marketing concepts which played a crucial role in the success of iPhone5:Product concept – Apple is known for selling high quality of innovative goods. Theyearned this image because this organisation firmly believes that if they will not improve theircurrent products and injects innovative features in their new phone then they will get failed toattain their goals. At the time of making iPhone 5, founder of this company gave details about allnew things which will be present in this product. An enterprise can spend a huge amount ofmoney on promoting their offerings but if their ''Product'' lack in quality and performance thenthey cannot achieve the desired success. iPhone 5 was a much better product as compared toprevious one and all the existing smartphones in market. Apple knew that they are selling anitem which will bring revolution in this industry and so, they keep their focus on increasing thecuriosity of people. This strategy attained success because features of iPhone 5 was one of themost discussed news of that time. Selling concepts – Selling iPhone 5 in market is not an easy task because when people donot understand the use of new features and ''why these characteristics are important'' then theywill not show interest in buying it iPhone 5. Apple invested a lot of money in organising andpromoting their new products (Walke, Witschi and Reiner, 2013). Efforts relating to sales aremade for increasing the sale of this phone. Management of this company knew that if they willwill do proper presentation of the features and their usage, then a good market can be coverd1
Marketing Assignment: Apple_3

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