Marketing Assignment | Business Performance Assignment

Added on - Jun 2020

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RESEARCH
PROJECT
Table of Contents
INTRODUCTION...........................................................................................................................1
1.1 Formulation on resect project outline specification.............................................................1
1.2 Description on identification of factors which contribute process of research project
specification...............................................................................................................................2
1.3 undertaking critical review on various key references.........................................................2
1.4 Project specification and effective plan procedures.............................................................3
1.5 plan of implementation for research specification...............................................................3
TASK 2............................................................................................................................................4
2.1 Matching of the resources efficiently...................................................................................4
2.2 Undertake the research procedure and its specification.......................................................6
2.3 Recording of relevant data...................................................................................................7
TASK 3............................................................................................................................................9
3.1 Description on effective evaluation techniques...................................................................9
3.2 Interpretation of data analysis..............................................................................................9
TASK 4..........................................................................................................................................16
4.1 Description on appropriate media for presentation............................................................16
TASK 5.........................................................................................................................................16
CONCLUSION & RECOMMENDATION..................................................................................16
REFERENCES..............................................................................................................................18
Topic: To analyse the impact of Marketing tactics on business performance “A case study
of Hotel Hilton.
INTRODUCTION
The marketing is very crucial element in relation to improve sales of the firm. Without
using of effective tactics the growth of organisation cannot be developed. With the help of better
marketing plan of action the goal of the firm can be achieved. The present assignment is based
on the activities of hotel “ Hilton” in relation to improve profitability and productivity by having
increment in the sales of firm. In order to cope up with this the performance of business is need
to be analysed so that customer can be satisfied (David, David and David, 2017). It is very
important to understand the market activities in relation to developing good sales plan. The
manager, employees and customer plays the main role in order to improve brand image of
business enterprise in market. By heighten profitability in market it is essential to focus on the
quality of services provided by the firm. The main object behind conductivity of this assignment
is to tracking eyes on the performance of business in relation to have increment in the revenue.
1.1 Formulation on resect project outline specification.
The present report is based on the activities of the Hotel “Hilton”. The performance of
business is need to get improved in order to improve sales of the organisation. The profitability
and productivity is the main factor in order to promote growth of business enterprise (Möller and
Halinen, 2018). The performance of manager and employees is need to be effective so that firm
is able to enlarging services and take effective identification on the needs of customer in market.
The best market research is veg useful in relation to draw marketing plan.
Aim
With the help of this there can be effective identification of Marketing tactics on business
performance. As per the case study of “Hotel Hilton” in relation to improve sales.
Objective of research
1.To understand the concept of marketing and its significance.
2.To analyse different types of marketing strategies used by “Hilton hotel” for brand
awareness.
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3.To examine the impact of numerous marketing tactics on organisational sales and
profitablity.
4.To recommend the most suitable marketing strategy to “Hilton hotel” for maximising
business performance.
1.2Descriptiononidentificationoffactorswhichcontributeprocessofresearchproject
specification.
Rational-The main object behind conducting this research is to throw some focus on the
impact of tactics of marketing in relation to improve performance of business. This will be
helpful in order to achieve desire profitability by having increment in sales (Hunt,2017). The
oppression of the firm is need to be effective so that manager and employees can able to
contribute maximum result. By taking regular feedback from the customer the firm is able to
bring improvement in the services.
The good sales plan is totally dependent on effective market research. It is very import to take
use of best marketing tactics so that entity is able to have expansion in the growth of business.
1.3 undertaking critical review on various key references.
As per the view ofCamilleri, (2018)has stated that the marketing is crucial process in
relation to identify the need of customers, in absence of this the revenue of firm will not be
enhanced. According toKieckhäfer, Wachter, and Spengler, (2017)has said that the marketing
and selling are interdependent on each other but they are quite differed activities in order to
promote desire growth. Hence, bringing improvement in the performance of business the sales
profile of firm can be developed.
According toItani, Agnihotri and Dingus, (2017)has been said that there are various
rivalries in the market who works as to influence the profitability of the firm in large manner. To
cope up with this kind of functioning it is very essential to have good market research so that
best sale plan can be designed and effective strategies can be taken. The strategy is the plan of
action which will be helpful in order to design the working that how business need to perform in
order to achieve the maximum amount of probability.
In contrary toTomczak, Reinecke and Kuss, (2018)states that there are number of the
positiveandnegativefactorswhichhighlyaffectedtheworkingoffirm.Inthisthe
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communication is to be of the important factor with the help of oppression of firm can be
conducted effectively.Itani, Agnihotri and Dingus, (2017)also said that the staff of entity needs
to provide effective training so that they perform their role in efficient manner.
1.4 Project specification and effective plan procedures.
In order to access or measure the impact of business performance by undertaking the
good marketing strategy the desire outcome of firm can be achieved. In relation to maintain the
brand image it is important to follow the specified structure of the report (Olson and et.al., 2018).
In this there are differed sections and each need to cover whole thesis and study about study so
that will be helpful for all the people who are connected with it.
Literature review-This is based on the effective search and evaluation from the differed author
in order to have one effective conclusion. With the help of this the impact of marketing tactics
can be understood with the perspective of differed authors.
Research methodology- There are differed kinds of the methods in order to conduct research
project it can be undertaken effectively by knowing what kind of approach is need to be taken.
This is very helpful in order to know what kind of data is need to collected, how data is need to
analyses and how the sampling can be undertaken (Hapsari, Stoffers and Gunawan, 2017).
Conclusion-In this the conclusion of the overall activities is need to be given in order to
analysis the possible outcome of assignment. With the help of summing up all the important
points the researcher can reached to the final conclusion.
1.5 plan of implementation for research specification.
Activities1th
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Research topic
Literature
Review
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Designingof
research
methodology
Effective
Proposal
Design
questionof
research
Carryout
Research
activities
DataAnalysis
and its graphic
design
Conclusion
and
recommendati
on
Final Report
Editing&
Completion
TASK 2
2.1 Matching of the resources efficiently.
Literature review
The effects on the quality of the products and services of the firm need to be analysed in
relation to make efficient growth in entity. With the help of depth study about this kind of the
activities the organisation is able to opt effective marketing strategy. The good tactics is totally
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