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Communication Plan Assignment - MenuLog

   

Added on  2020-05-28

15 Pages4045 Words93 Views
Running Head: Marketing 1Communication Plan for MenuLog

Marketing 2Executive summary This report is the digital communication plan for famous Australian food Delivery Company named MenuLog. The company provides ordered food to the customers on time and that is the reason, this is the famous company among the customers. In order to cover entire Australian market, company needs to adopt some communication strategies. This report will analyze the current position of the company and perceived value by the customers in the market. Along with this, report will also provide marketing promotional plan including marketing objectives, target market and promotional communication mix. Budget for each promotional mixelements will also be decided in this report.

Marketing 3ContentsBackground......................................................................................................................................3Research methods............................................................................................................................3Primary data collection................................................................................................................4Secondary data.............................................................................................................................4Current value analysis......................................................................................................................5Value position framework............................................................................................................5Marketing promotional plan............................................................................................................7Objectives.....................................................................................................................................7Target market...............................................................................................................................7Promotional Communication mix................................................................................................8Media.........................................................................................................................................10Budget allocation.......................................................................................................................11For online media marketing...................................................................................................11For advertisement on channels...............................................................................................12Events.....................................................................................................................................12Conclusion.....................................................................................................................................12References......................................................................................................................................13List of Figures Figure 1: Research Methods............................................................................................................4Figure 2: Value Analysis.................................................................................................................6

Marketing 4Background MenuLog is the largest online food delivery company of Australia. The parent company of MenuLog is Just Eat. Headquarter of the company is situated in Sydney. MenuLog is famous for the food delivery services of food as it provides the opportunity to the customers to choose wide range of restaurants. Around 7,500 Australian restaurants are registered with this company that provides a large variety of foods to the customers. MenuLog always has highest number of online food orders in Australia. The reason behind the success of the company is the well-structured marketing strategies of the company. According to Grant, Fernie and Schulz (2014), digital marketing is the process of doing the business with the help of digital networks like internet, online social networks etc. Now, this process of business is widely accepted in all over the world (Menulog, 2018). This report focuses on the various research methods, value analysis, target market and various marketing strategies for the company MenuLog. The basic objective ofthe company by the marketing and digital communication plan is to develop a better food delivery system in Melbourne. The report analyzes the brand value of the company and the position of the company in the market by the value analysis. Research methods In order to ensure that the customers are pleased and their hopes are met, it is very crucialto gather all the important information about the consumers. If the requirements and expectationsof the customers are known, then it will be very easy for the company to serve the customers in asuitable way. So, examining about the requirements and needs of the customers is significant. There are basically two types of methods by which the information can be collected (Roa, 2008).

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