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Marketing Assignment | Consumer Brand Engagement

   

Added on  2020-06-04

10 Pages3160 Words58 Views
Philosophy
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Individual critical essay
Marketing Assignment | Consumer Brand Engagement_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11. A critical review of experiential theory and its applications for marketing communications1Task 2...............................................................................................................................................42. Experiential marketing strategy for consumer brand engagement and connection betweenevents and design of its activities................................................................................................4CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
Marketing Assignment | Consumer Brand Engagement_2

INTRODUCTIONA critical essay is generally concern with a review in which includes writing tasks thathelps in understanding through specific summary or evaluations of text. In other words, essayincludes various procedures such as evaluating information, situations or various theories whichsupport an individual in developing his knowledge. It is an important way to analyse severalinformation as well as posing some questions so that they can find appropriate answers. Acritical essay requires in-depth analysis rather than any personal opinion. This report is based onsome review of critical such as experiment of marketing theories in the context ofcommunication. It will describe strategies for creating consumer brand engagement as well asconnections in between events and the design of marketing activities. It will help in analysingvarious information for better understanding of this critical essay. TASKCompanies face various kinds of challenges regarding effective or efficient marketingcommunication across the globe. It is necessary for surviving in the competitive world as well asin environment. This term is not only for product differentiation but also for marketing of anorganisation. It is very important for every and each firm that to have strong brand image amongcustomers. Experiential marketing:It is an important marketing tool that helps in building long term relationship amongcustomers. Experiential marketing is a strategy that directly engage with people and influencetheir behaviour as well as encourage them for participating in the evolution of a particular brandand experience of it. Every firm or marketer wants that consumers should be active or motivatedto get involved in the production as well as in co-creation of various marketing activities andprograms for the purpose of developing relationship with a brand and consumers. According to Algar, 2015 Experiential marketing is the live in which includes one to oneinteractions among customers so that they can create a strong connections with brands. On theother side, consumer engagement is defined as a connection when a brand and a consumerconnect with each other. Experiential marketing is growing fast as it is in latest trend in which various companiesare promoting or marketing their products or services for consumer engagement so that they cancreate emotional attachment regarding company's brand. They generally use physical as well as1
Marketing Assignment | Consumer Brand Engagement_3

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