Marketing Assignment: E-marketing Assignment
8 Pages1498 Words52 Views
Added on 2020-06-05
Marketing Assignment: E-marketing Assignment
Added on 2020-06-05
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E-MARKETING
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Use of best social media platforms and tools to market their latest product the “ TeslaRoadster”.....................................................................................................................................1TASK 2............................................................................................................................................2Evaluate the specific targeted clients and the relevance of internet to the modern marketingconcept........................................................................................................................................2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
INTRODUCTIONE-marketing is an essential process that is adopted by modern business organisation inorder to market their product and services in market place. Basically, it adopt use of severaldigital tools and components that include online marketing, web services and internet. Thisreport throws light on the case of Tesla which is a car dealership company in UK, they haveintroduced new car namely “Tesla Roadster”. Thus, in order to market their product and attractlarge number of people in society they have to choose various social platforms to carry out theprocess. Apart from this, they have to make decision regarding their target audience on which alltheir plans and procedures will be depended upon. TASK 1Use of best social media platforms and tools to market their latest product the “ Tesla Roadster”It has been observed that almost everyone is active on social media platforms, thusmodern business organisation can make use of this source in order to establish their image incustomer's mind (Lee and Bradlow, 2011). Social media platforms refers to the platform throughwhich company can share, communicate their information with large number of people with theuse of digital technology. It is the duty of the marketing manager to take appropriate decisionsand choose best possible alternative that will yield them high productivity and profitability level.As Tesla is introducing new product “Tesla Roadster” thus, they have to make effective plans tochoose most reliable and profitable source of marketing their new product. It is among the wellestablished car dealership company in UK. This is a major task at initial point as they have toacquire response from people that whether they are performing well or not. There are number ofsocial media platforms that can be adopted by the company in order to market their product incurrent market place (Boone and Kurtz, 2013). Some are described below: YouTube Advertising: As it is among the second largest online search engine, thus itcan be adopted by Tesla to enjoy benefits for the same. It is observed that it is visited byseveral users thus, it will be beneficial for the company to advertise their product. Facebook Advertising: It is consider among the most effective social platform whichcan be easily adopted by the company. It is also consider cost effective source. This1
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