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Marketing Assignment- Hewlett-Packard Company

   

Added on  2020-06-06

10 Pages2605 Words82 Views
EXTENDED PROJECT1

ContentsINTRODUCTION...........................................................................................................................3TASK...............................................................................................................................................3Company overview..............................................................................................................3Key competitors of HP........................................................................................................4Supply chain of HP..............................................................................................................5Marketing strategies............................................................................................................5Marketing Mix of HP............................................................................................................6CONCLUSUON.............................................................................................................................82

INTRODUCTIONIn present world business operations demand higher range of effectiveness andpromptness for which IT industries needs to give more attention towards what theyproduce. There are range of organisations which are making new software’s,hardware’s and other IT services. As there is high degree of similarity in the productsprovided by different institutes it creates immense competition among them.Maintenance of competitive advantage demands product and service differentiation asthis way distinct brands establish their own image in the minds of customers (Sirmon andet. al., 2011). Hewlett-Packard Company is a multinational information technologyenterprise having its headquarters in Palo Alto, California. This brand is known fordelivering both hardware and software’s products to both public and private sector. Itfaces a tough competition from different brands operating in IT sector and hence usecompetitive strategies through which maximum share of market is covered. Thefollowing report will discuss how the referred enterprise is dealing with the externalrivalry and to what extent it is successful in same.TASKCompany overviewHP focuses on providing flexible solutions to users and is a powerful brand in the ITsector. Apart from dealing in only software and hardware services it also providesextensive variety of products like mobile phones, pen drives laptops etc. It was foundedin 1939 by William “Bill” Redington Hewlett and Dave Packard initially in a car garage inPalo Alto where now the headquarters are established. Over the period of time thereferred enterprise has gained expertise in producing PC’s computer storagenetworking hardware and many more. Employment to a great amount of persons isprovided which has further added value to brand name (Hitt and et. al., 2011). HP hasdeveloped wide portfolio in comparison to its competitors in every sector be it printing tonetworking storage to mobility and many more. It has achieved excellence in most ofthe sectors in which it is dealing in. Proper attention is given to the redesign of productsso that the share in market is maximised and in the last five years HP has done a greatjob in bringing innovation to the information technology department.3

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