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Marketing Assignment: Marketing Environment

   

Added on  2020-06-05

9 Pages3190 Words80 Views
MARKETING
Marketing Assignment: Marketing Environment_1
Table of ContentsEXECUTIVE SUMMARY...........................................................................................................................3PEST.............................................................................................................................................3SWOT ANALYSIS..............................................................................................................................4COMPETITIVE REVIEW...........................................................................................................................5MARKET ENTRY STRATEGY.....................................................................................................................5POSITIONING.......................................................................................................................................6MARKETING OBJECTIVES........................................................................................................................6MARKETING STRATEGY........................................................................................................................7REFERENCES...................................................................................................................................9
Marketing Assignment: Marketing Environment_2
INTERNATIONAL MARKETING PLANExecutive SummaryPresent report focuses on marketing activities that are required to be taken into consideration by an organization in order to operate in the global or international market. It includes a detailed analysis of PEST andSWOT, with reference to Chinese economy. Number of strategies that can be used by a venture to enter into a new market are explained in detail in this present report. Also, it represents the marketing mix elements in context of Chinese market. It briefly evaluated the market entry strategies that can be used by an organization, in order to generate more number of customers, thus, earning profits from global expansion activities undertaken by that venture. Marketing Environment PESTIn order to create new opportunities for a product in the market, the marketing manager appointed in the mentioned global soft drinks brand is required to carry out an essential analysis of PEST i.e. Political, economic, social and technological environment. This analysis of several environmental factors which affect a business would enable the firm to determine various aspects and thus, leading to an enhanced analysis of available opportunities for the mentioned brand in international market. Below presented table involves PEST analysis of Chinese environment in detail: Political & Legal ForcesChanges in laws and regulations: The major political factors that affect operational activities of a venture are the rules, regulations as well as laws that have been generated by thegovernment of China. The laws created by government highly regulate as well as influence behavioral activities in an organization and thus, compelling that firm to operate as per the guidelines issued (Hair Jr and Lukas, 2014). Business environment for soft drinks sector: The changes that have been initiated in this industry, relating to pricing, competitive environment, etc. largely affect the operationalactivities of cited firm. Economic ForcesInterest rates: The central and commercial banks that have been operating in Chinese economy has increased its interest rates on credit offered which has created large unavailability of funds for ventures and less availability of disposable income with individuals. Skilled labor: As it is a universally accepted and recognized fact that China has the most skilled labor force which further increases opportunities for mentioned global brand to operate in an effective as well as efficient way. Socio-Cultural ForcesTechnological Forces
Marketing Assignment: Marketing Environment_3

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