Marketing Assignment: Marketing Strategy in Cosmetic Industry

Added on - 06 Jun 2020

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Zara Make Up
EXECUTIVE SUMMARYThis report will talk about marketing and its relevance in cosmetics and beautyproduct’s company. Each and every business organization use this approach in order tosustain in the market for the longer period. This study will provide a brief information aboutthe environmental analysis by using two major approaches one is PESTEL and another one isSWOT. There are various approaches also used such as marketing mix which can help toprovide competitive advantage in the market.
TABLE OF CONTENTSINTRODUCTION.....................................................................................................................4ENVIRONMENTAL ANALYSIS...........................................................................................4SEGMENTATION, TARGETING AND POSITIONING........................................................6MARKETING MIX..................................................................................................................7CONCLUSION.........................................................................................................................9REFERENCES........................................................................................................................10
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