Marketing | Assignment | New

Running head: MARKETING
Marketing
Name of the Student
Name of the University
Author Note

1MARKETING
Question 1 – Explanation of primary data and secondary data with examples
Primary data in marketing can be defined as the information which is collect by the researcher
specifically for the purpose of the marketing research project. It is collected from first hand
sources. One of the advantages of primary data includes this type of data is specifically tailored
to your research requirements. However, collection of primary data is highly expensive and time
consuming (Quinlan et al. 2019). The source of your primary data is the population sample from
which you collect the data. Some of the major sources of primary data collection includes
focused group, survey, interviews, observations and others. For instance, in case a survey has
been taken by a researcher to analyse the impact of consumer behaviour on the yearly also of
cars in Australia, this can be consider as collection of primary data for the research.
When it comes to secondary data, it can be defined as the information collected by a researcher
from resources where data has been previously gathered by other researchers for relevant
researchers (Walliman 2017). Some of the major resources used by researchers for collection of
secondary data include scholarly articles, documents from government departments,
organizational record and census. In the above mentioned example, In case, the researcher opt
for review of literatures relevant to consumer behaviour in marketing, this can be consider as
collection of secondary data.
Question 2: List of 9 Primary CB research tools
The lists of 9 CB research tools are as follows:
1. Case studies