Digital Marketing Assessment for Woolworth Supermarkets

Running head: MARKETING ASSIGNMENT
DIGITAL MARKETING ASSESSMENT
Name of the student
Name of the university
Author note

1MARKETING ASSIGNMENT
Executive summary
Marketing and advertisement is one of the critical and crucial factors that helps the organizations
to understand their market base, their reach to their consumer base and their ability to attract new
target base. Woolworth supermarkets is one of the leading retail organization of Australia. It was
founded in the year 1924 and after its inception, it has opened in more than 1000 locations in
Australia and around the world. In this aspect, the digital market analysis of the organization
Woolworth has been conducted so that with application of these aspects, the company and its
market base could be understood. The Woolworths gained more than 2.04 million hits in the in
web portals and the average time of ad viewing among the users are 4 minutes. Only 39.78%
people who have seen their advertisements has skipped their advertisements. The Social blade
analysis shows that the YouTube subscriber for the organization is increasing extensively. The
organization has also developed and implemented new marketing and advertisement strategy.
Woolworth is among one of the best organization to efficiently use its online presence and its
social media channels, to communicate to its consumers and fan base. The analysis of the digital
market base and the SWOT analysis of this strategy have been provided in this paper. High
quality, reliability and presence of more than a decade in the retail market has increased the loyal
consumer base for the organization. Improper management and implementation of digital
marketing strategies is limiting the ability of the organization to attract new and developed
consumer base. The organization is focusing upon its advertisement, promotions and growth in
places so that it could grow its business within and outside the country Singapore. The target
market of this organization, for the nest five year is going to the middle and low income people
to provide high quality product.

2MARKETING ASSIGNMENT
Table of Contents
Introduction..........................................................................................................................3
Woolworth’s digital marketing analysis..............................................................................3
Situational analysis..............................................................................................................6
Market summary..................................................................................................................7
SWOT analysis................................................................................................................7
Marketing strategy.............................................................................................................10
Conclusion.........................................................................................................................11
References..........................................................................................................................13

3MARKETING ASSIGNMENT
Introduction
Woolworth supermarkets which is colloquially known as the Woolies is one of the
leading retail organisation of Australia, developed in the year 1924 and after its inception, it has
spread in more than 1000 locations in Australia and around the world (Woolworth supermarkets
2019). Woolworth supermarkets has its headquarters in New South Wales Australia and as per
the latest report published about the organisation in 2018, it was mentioned that the organisation
is the third best organisation to use its social media platform, with several digital marketing
aspects. This report also mentioned that the organisation is presently having more than 20 social
media channels throughout 12 countries and through that it connects to its more than 2.2 million
consumer base around Singapore and around the world (Woolworth supermarkets 2019). Hence,
with these digital media aspects, the organisation is said to have more than 350,000 interactions
around the world.
Woolworth’s digital marketing analysis
With the development of newer marketing strategies and aspects, majority of the
organisations are using online marketing strategies so that they can find their consumers who can
be made a loyal consumer base for their organisation. In such condition, the organisation, the
Woolworth used social media and digital media for increasing their digital media presence; so
that consumers that are waiting for the newer and improved products of the organization could
be assured that they would be able to avail their products in their nearby supermarkets
(Chimhundu, McNeill and Hamlin 2015). As per Sornette (2015), digital media aspects are one
of the critical aspects using which organisations can achieve their target and proven to be much
more effective strategies than print or mass media as it helps to analyze the number of people