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Nike target market | Nike marketing

   

Added on  2020-05-16

7 Pages1378 Words171 Views
MarketingDigital Media and Video Games
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Target Market for Nike
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ContentsIntroduction......................................................................................................................................2Digital Advertising Method for the New Product of Nike Shoes....................................................2Competitive Analysis for Reebok and Adidas.................................................................................4Conclusion.......................................................................................................................................4References........................................................................................................................................6
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IntroductionIn order to bring the inspiration and the innovation to every athlete in the world, it is important tobe active and work with consistency. Nike, the famous footwear brand and a global distributor ofthe different products with market segmenting by grouping the similar needs and providing a viable method for serving the customers (Nesamoney, 2015). Here, the report focuses on makingnew running shoes for the Nike brand and promote them through the digital advertising methods so that people can get knowledge about it and more customers buy them for their walk or sports activities. Our target market is 18 to 40 years of age people who are more into fitness.Digital Advertising Method for the New Product of Nike ShoesThe digital marketing of the product or service is effective by using the technology with mobile phones, display of advertisements and other digital media. The marketing development has changed the way brands and the business use technology for marketing. It includes the search engine optimization, marketing, content marketing and automation process. Here, Nike has been working on communicating the product merits and persuading the target customers to buy it as well (Andrews & Shimp, 2017). The advertisements are set in the paid forms for the non-personal presentation and promotion of ideas, goods, and services. The basis is to demonstrate the visual identity where the corporate identity is to demonstrate the firms that their global corporate structure is based on visual identity to achieve better communication benefits.For the advertisements, there are different methods like the banner, newspaper advertisements holdings, TV commercials and the product are then recognized by its brand name and quality
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