Marketing Management Plan of Houzit
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Added on 2019-10-30
Marketing Management Plan of Houzit
Added on 2019-10-30
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Running head: MARKETING ASSIGNMENTMarketing AssignmentName of the StudentName of the UniversityAuthor note
1MARKETING ASSIGNMENTTable of ContentsTask 1...............................................................................................................................................2Management plan.........................................................................................................................2Integration of the activities in the organization...........................................................................2Monitoring progresses.................................................................................................................4Pricing of the products.................................................................................................................4Key performance indicators.........................................................................................................5Delegation........................................................................................................................................5Staffing process...........................................................................................................................5Meeting with CEO.......................................................................................................................6Task 2...............................................................................................................................................6Strategies......................................................................................................................................6Resources.....................................................................................................................................7Feedback......................................................................................................................................8Performance level........................................................................................................................8Task 3...............................................................................................................................................8Analysis.......................................................................................................................................8Key performance indicators.........................................................................................................9Targets.......................................................................................................................................10References......................................................................................................................................12
2MARKETING ASSIGNMENTTask 1Management planFor the promotion of the products of Houzit, one of the reputed chain of stores for Houseware products, the management has taken a few interesting initiatives. The marketing team isdivided into two parts. There is a department in the marketing team that takes care of the onlinepromotions by SEO, various website and through social media. In this changing market, themanagement of the organizations has to put stress on the online marketing issues in order toreach the mass population. The target customers of this particular organization are young adultswho have recently moved from their parent’s house or the newly married couple. The designs oftheir products are highly urbanized and are best suited for the age group mentioned above. Theexquisite quality of their products and their durability and excellent design has made theorganization reach the height of success in no time (Tahir et al. 2014). But to keep theprofitability uniform the management is investing a lot of money and time to ensure a world-class online marketing strategy (Dinner, Van Heerde and Neslin 2014). Apart from that themanagement under the supervision of a manager has deployed a team that will look after theadvertising via magazines and social events. This particular department of the organization takesup huge responsibility and almost takes care of the whole advertising process and promotionalworks of the organization that can be done offline. Integration of the activities in the organizationThe management of the organization has taken up marketing on social media veryseriously. The managers are stressing on social media as a platform of promotional activities
3MARKETING ASSIGNMENTbecause the target customers they have set, are statistically seen to have been engaged in socialmedia sites almost 2 to 3 hours a day (Tahir et al. 2014). It is a matter of fact that the targetcustomers of the organization are generally very active on social media and thus the managementhas decided to stress on the promotional activities on the platform of social media (Scott 2015).Social media platform includes pages in Facebook, Twitter and Instagram, where themanagement managed to make a few celebrities endorse their brand. They made the project in away so that they can employ word of mouth tactics by the celebrities in short videos that getuploaded on a regular basis on social media websites. They provide the photos of their widerange of collections on those portals in order to attract more customers. The management alsodeployed a team under the leadership of a manager who is expert in website designing. This teamtakes care of the maintenance of the mother website of the organization and along with that theyensure that the customers can without any hesitation use their websites to make payments for thepurchases without a hitch. The management has also employed a team who takes care of theoffline marketing and advertising of the products of Houzit. This team makes sure that themagazines related to the Home Ware products cover their story and repeat the advertisement onthe pages so that there is no gap in the marketing procedure. The management wants to launchseveral events involving the reputed personalities where those individuals will promote theirproducts (Dinner, Van Heerde and Neslin 2014). Recently the management of Houzit has taken aunique way to promote their products. They have started visiting the organizations for orphanchildren and provide them with beds, sofa sets and many other products made by them whichwill be utilitarian for them. In this way the people would notice that they are doing something forthe society and automatically the reputation of the brand will get on the higher side (Tahir et al.2014). Apart from that the organization declared that they will not be using products in
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