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IntroductionIn this present paper, we will discuss the use of marketing tool by the company. The paper also analyses the problem related to the marketing tool then recommendation has been made, and the problem related to the performance measurement the on the basis of analysis solution has been made.The organizationI work for the charity organisation which mainly provide vocational skills training to enable the local communities and areas to gain the skills which help to provide employment. The organisation also helps to regenerate the economy. The employment training has been successfully provided to more than one thousand local people who enable to access the employment, and it also contributes towards the progress of individual life. The organisation has a track record of individual development by providing a high quality of vocational training and coaching which provide the privilege to fulfil the ambitions. The generosity of various local authority and charity organisation is privileged by the company through grants which are received by the company for the development of local community. The company has delivered various projects successfully which help young people and adults to become better citizens and supported by national funders.My role is to manage the training programs conducted by organizations. All the business objectives are updated, developed and monitored with the forward planning for the success of thecompany. The duties also includes supervising daily activities which comprises of managing personnel and maximum utilization of resources, act as line manager in order to schedule,
motivate and coordinate the team and volunteers, managing of project’s budget, review of efficiency and effectiveness of center in order to improve services, collection and analysis of management information, risk analysis to reduce the risk, support the board of trustees for the development, resolve financial queries, accountable for end to end project management activities, maintain line of communication, maximizing revenue and coordinate with bid writers.Marketing mixThe marketing mix is defined as the marketing tool which is used by the company to pursue the marketing objective in the specific market. It comprises of four levels, namely, price, product, place and promotion. The marketing mix elements are explained below:1.ProductThe product is produced by the company in order to satisfy the demand and needs of customers. The organisation is providing vocational training in order to support the development of local community and surroundings. The company is providing a high quality of services in order to develop the individual and enable to get employment opportunities. In the development phase the company has done extensive research in order to provide the high quality of vocational training. In the product life cycle, the company is at growth phase in which all the factors are growing. The company must invest in the marketing in order to stimulate the demand for generating high revenue within the particular time period. The services are used by the local consumers (Marketing Weekly News et al., 2013). The serviceshelp to provide employment opportunities and personal develop through the high quality of vocational training. The services are of high quality which enables them to distinct among the competitors.
2.PriceThe company is using market penetration pricing strategy in order to attract a large number of consumers. The organisation is a trust, so it only focuses on the development of an individual and society rather than focusing on high revenue generation. The customer perceived value of the services is high which increase the price of vocational training. The current price strategy of the company is suitable as per the nature of the business. The price of the services is based on the time of engagement and the nature of the project. But the pricing of the services is difficult due to intangible nature of services. The project is reviewedby the team members before fixing the price of the project which includes various factors such as mobility, venue, accessibility and others (Marketing Weekly News et al., 2013). The expectations of the community are also analysed in order to provide the high quality of services. The pricing strategy helps the company in the positioning of the services in the market. The pricing strategy is one of the main elements which help the company to attract the consumers and develop the profit margin. It also provides the competitive advantage to the company.3.PlaceThe place is an important component marketing mix model.Place in this context refers to avenue by which goods and services reach the consumers, and it is a vital consideration for the success of any product or service (The Open University et al., 2011). An organization candevelop an excellent service, price them appropriately but fail to offer it at the right place where the consumers can access it easily. The place is not only concerned with where a good or service will be sold, but also concerned with the place of sale, but also how it is presented to the customers (Mintz et al., 2013). In our case, there are no intermediaries, making the
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