Cover Letter and CV for Marketing Assistant Position at ABC Plc UK

This article includes a cover letter and CV for the Marketing Assistant position at ABC Plc UK. The cover letter highlights the candidate's skills and experience, while the CV provides details about their education and work experience. The article also includes an application form and a reflection on the candidate's business readiness.

Managing People and Careers
COVER LETTER – COPY AND PASTE YOUR COVER LETTER HERE (MAX. 500
WORDS)
Cover letter
July 22, 2021
ABC Plc UK
Role: Marketing Assistant
Location: London
Dear hiring Manager,
This is regarded as my potential abilities to show my interest towards the vacant job
position of Marketing assistant in ABC Plc UK. I retrieved the information regarding this
vacancy through newsletter in which an advertisement was posted by the organisation
regarding the vacant job position dated 15 July 2021. As accordance with my knowledge and
skills which are required for the designation of marketing assistant I find myself capable of
the same and I am confident enough to execute my job responsibilities in optimal manner. In
order to ace and become a good marketing executive appropriate research and analytical
skills are required so that given tasks and job can be completed in provided time frame. Thus
in this manner I can say that I am having ample abilities to execute all those tasks and
obligations which are related with my job and designation. I am good at analysing market
condition and customer inclination and these skills were developed in me by inhaling various
academic learnings and this helped me to gain significant knowledge in respect of marketing
rules and tactics. I am an ace in performing effective communication with people and in
terms of marketing communication is one of the primal traits. Besides this I am having
capabilities of managing lucrative relationship with people and my colleagues which may
provide potential outcome for the organisation in order to attain overall business objectives
and to make their customer satisfied. I am a keen learner and due to this I am able to manage
my level of motivation. Besides this I have higher interest in marketing and selling activities
and these are helping to manage activities are adding to value to the organisation. I think I
will be able to develop new skills and manage the career development efficiencies. I think I
have good communication skills and these will help me to cover all aspects needed in
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marketing profession. I have also knowledge about social media team and how it works for
managing different operations. I am having background of sales and marketing and this has
provided me more opportunity to build up my career efficiently. I have managed to work in a
more efficient manner regarding the marketing techniques and how they can be used within
an organisation for growth and development.
CV – COPY AND PASTE YOUR CV HERE (Maximum 2 sides of A4) 600
Curriculum Vitae
Daniel Johnson
Address: 471, Green port street, London
Contact No.: 3458965232
E-mail: [e-mail]
OBJECTIVE: To work in a challenging workplace where I can utilise and develop own skills
and compete. I want to work in a highly organised and administrative professional and rapidly
assimilate and learn processes which are applicable for in house operations.
Education:
QUALIFICATION INSTITUE NAME AFFLIATED TO PERCENTA
GE
SCORED
Bachelors of Business G PULLA REDDY COLLEGE OSMANIA
UNIVERSITY
70.2
Master in business
management
(Marketing and
Finance)
University of London BOARD OF
TECHNICAL
EDUCATION
77%
INTER St. Mary Convent BOARD OF
INTERMEDIATE
77.2%%
S.S.C John Public School BOARD OF SSC 63.3%
Work Experience:
 6 months marketing internship at Walmart
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 1-year experience at Microsoft on the post of junior Marketing assistant
 1-year experience at Vodafone HQ at the post of Assistant Marketing Manager
(Training)
Core skills
 Office protocols and procedure
 Customer relations
 Account creation and update
 Time management and prioritisation
 Information management system
Skills possessed:
 I have good managerial hard and soft skills and these make me competitive in present
business scenario
 I also possess good knowledge of financial modelling and this gives me pleasure for
pursuing the marketing operations more efficiently
 I am also fluent in computer and internet skills and this gives me opportunity to conduct
operations successfully.
Work Experience
Project 1
Online retailer – Coventry (Marketing manager)
This project was based upon online selling and it is business critical role for making substantial
contribution in future growth. Responsibility for all corporate marketing, planning and
researching campaigns consisting of delivery and results for a key strategic initiative.
Responsibilities
 Developing marketing team for implementing strategy and delivering objectives
 Designing, implementing and facilitating an effective marketing strategy
 Improving business development activities
 Carrying out effective research as well as intelligence into products of competitor
 Managing and developing daily activities with PR
 Identifying key market opportunities and developing strategies
Personal Data:
Gender: Male
Father's name: Roe Johnson
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Marital Status: Single
Date of Birth: 15/08/1995
Languages known: English, Spanish, German
Job Description
Job Details
Post: Marketing manager
Company : ABC Plc UK
Job Purpose
Candidates are invited for working in dynamic work culture and show their skills associated
with marketing. Main objective of operation will be development of effective marketing
campaign which will help to increase sales and profits.
Roles & Responsibilities
 To develop marketing campaigns and promotional activities with a suitable deadline
 To identify partnerships as well as relationships with third parties for meeting strategic
objectives.
 Monitoring and reporting seniors about effectiveness of marketing campaigns
 Setting the scope and managing marketing behaviours
Person Specification
Post: Marketing Manager
Department: Marketing
Key: This show that what is required when like an evidence:
(A): Application form, (I): Interview, (R): Role
Attributes Essential Desirable
Qualification & Experience The candidate must have
graduation and post-
graduation in business
management.
Work experience in marketing
field for at least 1 year.
Skills or knowledge Strong communication skills
and optimistic personality that
Ability for learning new
marketing techniques and
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helps in managing marketing
operations.
attaining goals.
APPLICATION FORM (maximum 200 words per answer)
1. Why do you want to work for us?
I want to work in your organisation for utilising my skills and enhance career
opportunities. I think this organisation will provide lot of opportunities for me to work in
a collaborative work culture and conduct marketing operations. There are several ways to
enhance my skills and develop new opportunities for my career growth. While working in
this organisation, I will be able to learn new aspects from my seniors. This will also help
to learn and develop marketing skills. I have dream of starting my own company and
from this organisation I will learn ways to run a successful business. I have learnt
different techniques that will help in formulating strategies used for managing marketing
tasks and activities. There are different opportunities with me to manage the working
factors and operate efficiently. I have all capabilities and skills for working in competitive
advantage. I have lot of career opportunities in marketing profession and this will add to
my growth and development both professionally and personally. By working in ABC ltd.
As the marketing manager, I will able to develop skills and adopt new marketing
techniques.
2. Tell us about a time you worked in a group to achieve an objective (what did you do
and what was the outcome?)
I have worked within teams in my internship period. I have learnt that team development
and management are both important for an individual. These help to work collaboratively
and reach goals as well as objectives. While working on my projects mentioned in CV, I
have worked in teams. These have provided me the way to build team development ad
understand the consequences of not working in a team. I think team management is the
best method to complete the goals and objectives in proper time. There are lot of benefits
of working in team. I have an example of effective team development which I
experienced in my internship. Our team was assigned to develop promotional campaign
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for the new product of company. There were few members who were having good
knowledge of social media marketing and some of them were having good knowledge of
technical skills. I am good at researching about new techniques to influence customers
about new product. We collaboratively worked and develop a very good promotional
campaign for new product. We had some conflicts but somehow we managed to complete
the project successfully. We were appreciated by our seniors and they told us that we
have worked hard and it is a good project. This is a good moment for all of us.
3. Tell us about a time when you identified a new approach to solve a problem. (what
did you do and what was the outcome?)
While working in the internship, there was conflict among team members. I told them that
working in this manner is not going to help us in attaining our goals in specified time.
That is why I used my team management skills for developing the ways which will help
to avoid conflicts. My main aim is to enhance positivity at workplace and among team
members. This is the manner which will help to convince others for working
collaboratively and avoiding any trust issues. I told my team members that when people
come together and work, there are 100% chances of conflicts. The main thing is to avoid
such things and move ahead for reaching organisational goals.
4. Tell us about a time when you had to manage a number of different priorities and
complete a number of tasks in a short amount of time (what did you do and what
was the outcome?)
There was time when I had to manage different tasks at the same time. The prioritisation
of work is an essential factor that makes an individual more competitive in business
environment. There are lot of opportunities and chances to build ways for enhancing
career growth. When I was working in a team, I had to manage the working of all project
activities efficiently. It was seen that working for a marketing campaign requires several
tasks like collection of data, consumer preference factors, social media, product launch
elements, advertising cost, etc. I think the most essential work needed for completing the
marketing project is that the collection of data is conducted properly. There is need to
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evaluate the priority for each task as this will lead to complete the project in appropriate
manner.
5. Tell us about a project you worked on that required you to persuade others to your
point of view (what did you do and what was the outcome?)
The time spent for career development centre in marketing field was my project which I have
worked upon. In my training period, I have experienced various ways to develop my
marketing opportunities and grow effectively. Due to keenness for communication and
interpersonal skills, I think there is possibility for me to develop the opportunities for
building business opportunities. I am able to manage corporate marketing functions which
included product launch, brand management, marketing collateral, etc. I have worked in a
very collaborative manner at my internship. This have provided me help in gaining marketing
knowledge and enhance career opportunities.
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REFLECTION ON YOUR BUSINESS READINESS
For running a business, there is need for having few skills. Some of these are interpersonal
skills and presentation skills. These have helped me to manage different ways which lead to
completion of company goals. Objectives. Interpersonal skills are associated with managing
different conversations which are done with colleagues and clients. I think there is need to
manage and develop good relations with both of them to manage collaboration in attaining
organisational targets. I think there is need to develop effective ways to enhance marketing
skills. These will lead to manage business operations and activities in more prominent
manner. There is another skill naming presentation skill that provides effective way to
manage the work.
GIBB’S MODEL:
DESCRIPTION
The post of marketing manager requires skills like leadership quality, extensive knowledge of
marketing strategies, knowledge about the related products present in the market.
The job requires MBA in marketing and have practical and theoretical knowledge about the
management good teamwork skills, communication skills, adaptability, creativity and
writing skills good teamwork skills, communication skills, adaptability, creativity and writing
skills
FEELINGS
I feels very confident about this job because my first priority to develop these skills like
leadership quality, knowledge about the marketing strategies and I am very glad that these
abilities are present in me and I can effectively do this job profile.
EVALUATION
I am good at various factors like coordination among employees, knowledge about different
managerial levels, good teamwork skills, communication skills, adaptability, creativity and
writing skills . I have evaluated that I am having enough capabilities and skills to do this
marketing job role.
ANALYSIS
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I have analysed that marketing profession is best for me as I pursue different skills that lead
to a good marketing manager. There are different skills like good teamwork skills,
communication skills, adaptability, creativity and writing skills which are present within me.
These makes me suitable for this job description.
CONCLUSION
All these marketing skills performs a great role in my personality development and these
skills enhance the chances of success. Good communication skills makes me to communicate
to different person in the market. Teamwork skills makes me able to motivate my team
member, adaptability makes me easy for me to adapt the working condition.
ACTION PLANS
There is some lack of commercial awareness which makes me demotivate about my profile it
also decreases confident but for the betterment of this I regularly does comparative study, and
attend lectures and workshops , continuously work in this weak area. I personally analyse that
these lack of skills make me more focused about learning and improving marketing skills.
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