Career Action Plan for Marketing Assistant: Personal Analysis and Development

This article discusses personal analysis and development for a marketing assistant, including a career action plan, CV, and reflective statement. It covers the individual's strengths and areas for improvement, as well as a plan for developing necessary skills. The article also includes a sample CV and interests.

MG410 CAREER VIEWPOINT CW2

Table of Contents
INTRODUCTION...........................................................................................................................3
PERSONAL ANALYSIS................................................................................................................3
Highlighting current strengths and areas to concentrates personal development.......................3
CAREER ACTION PLAN..............................................................................................................5
Development of career action plan to address personal development and career related
activities......................................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9
APPENDIX....................................................................................................................................10
CV.............................................................................................................................................10

INTRODUCTION
It is quite challenging for individual person to grab specific employment opportunity that
accessible in bulk in the job market. Marketing assistant is one of those career growth
opportunities that provide a lot benefits to individuals who effort to grab that in effective manner
and take pleasure of achieving strategic goals. In order to fulfil the responsibility of this
designation, appropriate knowledge about computer, digital marketing tools, execution, effective
planning, communication, team work, interpersonal and other types of skills are needed. The
current assignment will explain personal analysis, career action plan, CV and reflective statement
based on personal feeling.
PERSONAL ANALYSIS
Highlighting current strengths and areas to concentrates personal development
For purpose of growth, individual person in this world may utilize their skills, knowledge
and understanding about specific or multiple concepts, which made them capable to achieve
desire outcomes. Each skill plays vital role in success and progress of individuals in term of
making them capable to reach expected result and gain a lot of benefits. Like others, I am also
using my skills that enable me to grab one of those employment chances that are in demand and
beneficial for unexpected career growth of persons and that is marketing assistant. For example, I
have good understanding about different types of advertising platforms that will help me to
work as a marketing assistant in the future and gain benefit of this position for longer run. It can
be said that success is possible when people used their competencies in effective manner. It is
important for them to focus on utilization of current abilities and in the context of areas about
which they do not poses better knowledge that might be helpful in varied terms. In order to
perform as marketing assistant in a well-reputed company, I have to use and apply my
understanding about varied forms of tools and channels that help to promote specific product or
service worldwide and generate revenue throughout it more than the expectations of
stakeholders.
Effective communication is my another skill that I will use as key strength which in turn
provide a lot advantages to me in the future and current duration as well. I felt that I am much
better in interaction with individual person whether they are customers or my team members. It
is important for a marketing assistant to communicate with everyone in appropriate manner,

because it may make them capable to build strong and trustworthy relationship with others whom
they work closer and effort to build long term relationship which is beneficial and essential for
them to do so. I also have desire to conduct professional practices related to similar position as I
am interested to grow my career by working as a marketing assistant. For purpose of grabbing
this position I have to focus on my strengths and also the areas where further and necessary
improvement is needed.
I want to share information about my weakness and highlight the areas where full on
concentration is required. The area where I lack evidence in is ICTs knowledge, as I can say that
I am not been able to work with advanced technologies due to not posing good understanding
about that. I want to improve this skill because while working according to chosen profession, I
have to use and work with different technologies and due to that I want to be good in that. With
the help of this competence, I will work effectively and productively by using social media
sources and Microsoft systems that cover under knowledge of computer. Along with above two,
I also want to develop comprehending about other skills as well in term of areas. For example,
effective planning, decision-making, team work, presentation and better knowledge of
customer journey & regulations related to marketing (Davis and Saunders, 2020).
All these competencies I want to improve or develop, which I need to play role and fulfil
accountabilities regarding marketing assistant. I felt weak in the context of all above things, that
is important to improve or enhance even better than the other individuals. Marketing assistant
role encompasses a lot of accountabilities and duties which is important for a candidate to fulfil
in effective and appropriate manner. As they have responsibility to develop the best and most
effective promotional content. I feel weak in my application as technical issue resolution.
Without developing comprehending about all above areas I would not be able to reach expect
outcome related to professional career. In the world, there are different forms of techniques,
methods and ways accessible that I would use to overcome the impact of areas about these I am
not obtaining better knowledge, along with experience of marketing assistant and development
of effective plans that help to control and manage everything accordingly.

CAREER ACTION PLAN
Development of career action plan to address personal development and career related activities
In the job market, there are different types of methods and tactics accessible that utilized in
the context of skills improvement or development (Chaiwiwatpong and Intuluck, 2021). For
example, career action plan is considered as one of those approaches or sources that help to
address development regarding personal and professional areas and also give chance to grow
rapidly. This approach is also considered as dynamic planning documents that has been managed
by a specific learner that tend to reflect their increasing career development learning in clear and
understanding way. The current career action plan covers list my professional aims and key
stages to achieve that in appropriate and systematic manner. It may provide a lot of benefit to
user in term of setting smart goals, clarifying the strategic actions that are needed to reach at
specific aim successfully (Hayden and Osborn, 2020).
Development
areas
What actions I
would use to
develop or
improve each
area
Resources that I
would use to
achieve aims
Success criteria Timescales
ICTs knowledge I want to develop
my
understanding
about this skill,
for which
training method
is appropriate. It
will contribute to
enhance my
capability to
work with
advanced
technologies.
Expert
suggestions and
training
approaches
whether it is
online or offline.
There are
different
couching
sessions
available among
which I would
chose the
By analysing my
performance
when I use
advance
technology for
purpose of
developing the
best and most
effective
influencing
marketing plan.
6 months

specific one.
Effective
planning
I would take
suggestion from
experience
holders and
support from my
team mates as a
key action that
help to develop
the best plan.
In term of
resource I would
use internet
because with this
asset varied
videos I will
watch.
By examining
outcome of my
plan and tactic
that I will apply
in the future as
marketing
assistant.
1 month
Decision-
making
In the context of
this area, I would
take action in
term of
situational
analysis as it
helps to take
right decision.
In form of
resource I would
take approach to
obtain
information from
marketing
manager, who
have better
understanding
about my chose
profession.
By taking
feedback from
team members
and analysing
increasing
number of
customers who
purchase
products more
than last few
years.
25 days
Team work I will take action
to conduct more
collaborative
practice and
group activity
that help to
improve this
skill.
Marketing
manager will
help me to
achieve this aim
in term of
providing
suggestion and
valuable
recommendation.
By analysing my
team
performance and
contribution that
people prefer to
take and enjoy
working with
me.
1 month
Presentation I want to Internet, previous By presenting the 15 days

skill improve my
presentation
skill, because it
will help to
create the best
presentation. I
will take action
to join couching
session.
records and case
studies are those
resources that I
would use to
obtain benefit in
bulk.
best presentation,
with graphs, bars
and pie chart that
define the ratio
of increasing
sales, after
implementation
of marketing
plan that I will
develop.
Customer
journey
It is important to
get knowledge
about this area,
because in future
I have to conduct
my professional
activity related to
that.
By using earlier
case study and
effort to interact
with people for
purpose of
understanding
how they take
decision to buy
anything.
By analysing the
number of
increasing
customer base
and determining
web traffic, in
effective and
appropriate
manner.
10 days
Laws and
regulations
related to
marketing.
I would take
action to take
session about this
area.
Individuals who
are gaining better
knowledge about
regulatory terms.
By creating and
development
marketing plan in
term of following
ethical terms.
2 months
CONCLUSION
After completing overall action plan, I have felt quite good and effective as well as
productive as it has provided great chance to me in term of developing skills that I tend to
develop from long time to run longer in the world of business in form of working as a marketing
assistant. Furthermore, I tend to utilize action plan in term of skills development or
improvement, that play significant role in the context of career growth and success, which

everyone seeks to obtain during and after academic career. From above study, it has been
identified that action plan has helped to achieve long and short term goals.

REFERENCES
Books and journals
Chaiwiwatpong, A. and Intuluck, W., 2021. MARKETING FACTORS INFLUENCING
PARENTS'DECISION MAKING TO SEND THEIR CHILDREN TO STUDY IN A
SKILLS TRAINING INSTITUTES IN HAT YAI DISTRICT, SONGKHLA
PROVINCE. Dusit Thani College Journal. 15(1). pp.366-383.
Davis, R. and Saunders, L., 2020. Essential Skills for Corporate and Special Librarians. Journal
of Library Administration. 60(7). pp.762-783.
Hayden, S.C. and Osborn, D.S., 2020. Using experiential learning theory to train career
practitioners. Journal of employment counselling. 57(1). pp.2-13.
Silitonga, T.B. and Rony, Z.T., 2020. Planning Evaluation in Career Development of Lecturers
from Indonesian Armed Forces at Indonesia Defense University. PSYCHOLOGY AND
EDUCATION AN INTERDISCIPLINARY JOURNAL. 58(1). pp.4186-4197.

APPENDIX
CV
CURRICULUM VITAE
Name-
Address-
Contact-
Email-
Aim-
 To accomplish task on time, and support others who are working together.
 To work collaboratively and effort to achieve aim and objectives by providing creative
ideas.
 To prepare a plan and strategy.
 To manage the performance of others as well as increase productivity.
Skill and knowledge-
 Effective communication
 Problem solving
 Decision making
 Critical thinking
 Marketing laws
 Presentation skills
 Customer journey
 Presentation skill
 Team work
 Collaborative
 Verbal and written communication skills
 Project management
 Creative design
 Service focused as strength
Experience-

 2 years experience of team leaders in retail industry
Education-
 BA (Hons) business management with foundation
 London's school of science & technology
Interest-
 Book reading
 Music listening
 Horse ridding.
 Novel writing
 Swimming
 Supporting others