Marketing Mix and Strategic Marketing Plan for Sohe Travel and Tours

This report discusses the application of the marketing mix in achieving organizational goals and the development of a strategic marketing plan for Sohe Travel and Tours. It covers various aspects such as product/service offerings, pricing tactics, place tactics, promotional tactics, people tactics, process tactics, and physical evidence. The report emphasizes the importance of a coherent evidence-based marketing plan for the business.

Marketing at Sohe
Travel and Tours

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
P3 Different ways in which organisations apply the marketing mix to the marketing planning
process to achieve their goals......................................................................................................3
M3 different tactics applied by organisations..............................................................................8
D2 Develop a strategic marketing plan that tactically applies the use of the 7Ps to achieve
overall marketing goals................................................................................................................8
P4 Produce basic marketing plan for an organisation.................................................................9
M4 Produce a coherent evidence-based marketing plan for an business..................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Marketing plays an significant role in the business it helps in promoting the goods and services
of the company in the marketplace so that profit can be increased. If the organisation wants to
survive for a long period of time in the economy then it is important for the business to provide
the best quality of services to the clients so that its demand in the market can be increased. Sohe
tour and travels is one of the best company which provides the best travelling services to the
customers as per their requirement. In this report various roles and responsibility of the
marketing functions will be discussed and also the ways through which marketing mix is applied
in the business at last marketing plan of the organisation which be developed which will helps in
achieving the targets of the business more effectively (Mehta, 2020).
MAIN BODY
P3 Different ways in which organisations apply the marketing mix to the marketing planning
process to achieve their goals.
This segment focuses on analysis with applications for various organizations' marketing mixes.
This of the Star Tour's marketing mix should be compared to Sora' Travel and Tour following
the escorted UK tour of this desired activity. Aspects of application in Marketing Mix for relative
results. It is usually used in the marketing mix to investigate the current state of the market while
creating an actual market plan. The organization's focus on product, price, location, and publicity
purposes. Evolving holistically for the strategic function of marketing facilitates aspects to
achieve an organization's overall long-term plan. Review the strategic functions of marketing
with the aim of P`S to build a strong consumer base (Ng, 2020). It also discusses further efforts
to scale to people, processes, and physical evidence. This helps provide optimal value for money
while remaining competitive.
Comparison of goal and objective
Companies Goals Objectives
Sohe Travel and Tours Organisation goal is to
provides the best services to
the company as compared to
other organisation in the
marketplace.
To provide the innovative
service to the clients.

Star Tours They wants to become a top
travelling industry in the
economy.
It wants to provides the best
quality of services to the
tourism
Escorted UK tour They want to prove the best
services to the customers by
building a healthy bond with
them.
They want to increase its
sustainability in the market by
attracting the attention of the
customers.
Different product/ service
Company Product/ service
Sohe Travel and Tours Organizations prefer to sell a wide range of
products and services that cover their wide
range of consumer choices. It will help in
reaching the target efficiently in market and
attract more consumers. Other methods, such
as compelling suggestions, arouse interest in
package tours. Consumers prefer attractive
package tours for the largest consumers to
influence their marketing plans and attract .
They consider offering a range of valuable
products and services (SOOMRO, 2021).
Star Tours Handles a wide range of product and service
offerings. Emphasis is placed on including a
group of budget items so that optimal quality
can cover a wide range of consumer categories.
Escorted UK tour This is a leading organization in the field of
travel and tourism, offering a variety of
services and product packages to take
advantage of different ranges in different areas

of different backgrounds.
Pricing tactics
Company Pricing tactics
Sohe Travel and Tours Organization focuses on the business costs of
executives. Support offers a variety of products
and services. Prices with affordable sights
More and more visitors have a variety of
products and services. The perspective of the
products include different prices.
Star Tours It will focus on competitive prices on the
market. Here, the company will provide many
low prices travel packages so that the low-
income consumers will buy their travel
packages. They value money to realize
practical needs with regard to the target market
(Cheng, 2020).
Escorted UK tour A number of mentioned techniques include the
sale of respect products and services. They
apply a valuation strategy to discriminate
against on the view of consumer green. The
optimal purpose of the organization leads to
the perfect opponent market facility.
Place tactics
Company Place tactics
Sohe Travel and Tours The organization implements aggressive
navigation of business strategies. The
organization aims to build a market across the
UK market. They prefer to align best to get the
attention of their visitors. Focus on creating

and delivering the best services.
Star Tours Already built and available worldwide. We
have also started operations in other countries
along with Super Corner Outlets to attract the
attention of local global consumers.
Escorted UK tour The organization is developing in other
countries, operating many stores. This option
can be used for deployment strategies within
by other countries based on various consumer
bases.
Promotional tactics
Company Promotional tactics
Sohe Travel and Tours A promotion strategy refers to an advertising
strategy that counts notable skills. They can
make the most of it through social media in the
form of advertisements to get the UK
government attention. Benefits such as massive
discounts on tour packages will attract more
local and global consumers (Ivashova, 2020).
Star Tours The promotional strategy is slightly more
aggressive. Advertise worldwide on social
media. It guarantees a broad base of active
consumers with taglines that enhance the
tagline with the consumer in mind.
Escorted UK tour The creative advertising form covers most of
the notable forms of public relations for selling
product as an effective tool for social media
channels.
People tactics

Company People tactics
Sohe Travel and Tours In a highly competitive market related to
consumer services, we provide high service to
satisfy the largest consumers and are associated
with working people who successfully achieve
their business goals
Star Tours The organization focuses on improving quality
as an efficient service so that skilled staff can
work in a standardized format. Consumer will
be polite to meet the practical needs (Turcotte,
2021).
Escorted UK tour They charge many employees and create
opportunities while running the right consumer
stream.
Process tactics
Company Process tactics
Sohe Travel and Tours It tends to optimally involve to win big things.
This includes the views of consumers in large
quantities of strategies to treat consumers
Star Tours It focuses on the standard process while
pressing the application to check the process.
Where consumers are provided with the best
service and the best product.
Escorted UK tour The number of processes leads to the
application of a transparent process to attract
more consumers.
Physical evidence

Company Physical evidence
Sohe Travel and Tours This factor is the most important by using
marketing plans. This causes several visitors to
improve to improve the experience of
consumers. Company must maintain a higher
level to deal with the scope of impressive
consumers
Star Tours companies leading to many shops that offer
many areas with different positions to attract
consumers.
Escorted UK tour Advanced organizations directed to physical
coverage in the environment to provide more
consumers
M3 different tactics applied by organisations
Some marketing tactics are often used to relate to some development organizations on the
market. The market strategy ensures that the attraction of the organization to keep the best
consumers to strengthen the brand name towards the heads of potential consumers. As part of
Sohe Tourism and Tours, it is clear that the marketing tactics of the organization are completely
interested in marketing more effective efforts than traditional marketing. Effective banners must
be placed together with the leaflets associated with the distribution area in which it is located.
The organization must use social media campaigns during the comparison of competitors. The
organization is necessary to work positively to achieve a number of audiences and at the same
time expand more production knowledge of the consumer base (Kanyangale, 2020).
D2 Develop a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall
marketing goals
Sohe Travel and Tours marketing plans consist of long-term corporate benefits. The included
version for product growth is a unique market plan that helps organizations to maximize reach to
consumers. The new product range of the existing product range guarantees the overall

requirements of the consumer range. Given existing marketing plans, it is difficult for an
organization to reach its sales and financial goals, including sales. Product development typically
takes about a year and a half, which enhances the products offered with consumers in mind. Be
proactive with social media to build sales across the organization and build social networks to
reach their goals. Strengthen their focus on sales as well as advertising for current range of
products by referring to marketing plan. It will acquire more capabilities to provide organizations
with the necessary overall set goals within a given time period and lead to achievement.
P4 Produce basic marketing plan for an organisation.
Structure and Extension of the Marketing Plan
Sohe Tours must apply marketing strategies with stage lights to improve consumer satisfaction
through consciousness in the British market community. This will support the organization while
in the direction of the optimal destination leads to the organizational standards to complete the
total quality of the product range. For this organization, it has to develop a more efficient
strategy for marketing plans that provide suitable raw materials for suppliers. This will determine
the effectiveness of relationships in the stakeholders (Sheth, 2021). The optimal management of
Sohe tourism and outstanding tours leads to more efforts to trade and build relationships in their
organizations.
Sostac analysis
It is a model which helps in developing an effective marketing or business plan it also
helps in planning of the strategies so that goals can be achieved effectively.
 Situation: It helps in analysing the current position of the business so that they can plan
their strategies to improve their services and facilities in the marketplace.
 Objective: Sohe tour and travels wants to innovative services to the consumers due to
which they have to perform their activities accordingly.
 Strategy: To achieve the objectives of the business company has to analyse the need and
requirement of the clients so that better services can be given to them.
 Tactics: Company has to developing healthy relation with its customers so that they can
easily understand about the requirement of the customers in the economy.
 Action: In order to satisfy the customers Sohe tour and travels needs to train its
employees effectively so that they can treat the client properly and increase the customer
base.

 Control: In order to sustain in the market for the long period of Time Company has to
analyse its performance so that they can provides best services to the customers.
Company can analyse the performance by taking feedback from the clients so that they
can easily identify their weak points and improve it accordingly.
M4 Produce a coherent evidence-based marketing plan for an business
Enterprise-level strategies: Sohe Travel and Tours refer to the effective resources of business
units to achieve the pre-determined business goals needed for optimal allocation in order to make
more money between organizations. Focus on.
Portfolio Management: Sohe Travel and Tours is needed to cover a wide range of products that
meet the global and local visitor preferences of consumers of varying backgrounds.
Strategic Tradeoffs Organizations can improve their money by applying a range of products by
applying diversified products that are essential to handle and manage overall risk. need to do it.
Business Strategy This leads by improving more evidence marketing plans listed below,
including Ansoff Matrix (Kowalska, 2020).
Market Penetration: Sohe Travel and Tours recognizes the organization by applying aggressive
strategic marketing to boost sales and optimal profits. It consists of aggressive marketing
composed of social media to increase the market presence throughout the consumer base.
Promotions direct to work with more scope and presence on social media channels.
Product Development: Sohe Travel and Tours in existing scenarios, focuses on high-level market
segments to recognize and address the needs of a larger visitor, consumer base (Wang, 2020).
That's why we have to focus on a range of products with unique features and products to meet
the greatest demands of consumers, including diverse cultural backgrounds. This achieves the
full range of consumers by matching their choices and tastes.
Diversification: A diversification strategy needs to be developed, as the range of diversified
products can ensure effective market competitiveness.
Marketing Strategy: Relates the scope of target consumers to cover a wide range of target
markets, tourism and tourism objectives, taking into account the section of target markets
designed with the optimal marketing mix of Sohe Travel and Tours (Tercia, 2020).

CONCLUSION
From the above report it has been analysed that marketing helps in improving the services of
the company in the economy it also helps in attracting the attention of the potential customers
towards the services of the business which further increases the revenue generating power of the
business in the marketplace. with the helps of marketing plan company can develop effective
strategies in the business to achieve their targets effectively in the economy. marketing functions
increase the growth chances of the business by increasing its demand in the marketplace. if the
demand of the company will increase it will automatically develop the customers base of the
company.

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