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Marketing Audit Assignment - APPLE INC
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Added on 2020-05-16
Marketing Audit Assignment - APPLE INC
Added on 2020-05-16
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Marketing Audit: Data Collection ReportList the results of your data collection effort in the columns below. One member of your team should submit this worksheet via the Dropbox. I will return the worksheet with feedback to all team members via the Dropbox. *Enter the names of your team members here: Sarah Iwaniuk-Team C-Week 3 Assignment APPLE INC. Initial marketaudit checklistList of Data ElementsCollectedList of Data Providedby theSourceMarketing-Environment:Demographicscensus.gov-Data on income levels for individual households per age, gender, occupation, and educationlevelMarketing-EnvironmentTechnologyTechiestuffs.comTechnologyreview.comMarketwired.com -Best 7 Tech and Computer Magazines-Tim Cook: Apple Isn’t Falling Behind, it Just notReady to Talk About the future-Embedded Computing Projected to Grow over $200 Billion by 2022: Acumen Research and ConsultingMarketing-EnvironmentPolitical-Legal Forbes.comEconomist.com-The 5 Big Problems Facing Apple-None of Which is Too Much CashRaining on Amazon: After a bite of Apple, Margrethe Vestager targetsanother tech giantMarketing-EnvironmentFinancialtimes.comApple faces China challenges despite iPhone resurgence1
Marketing Audit: Data Collection ReportList the results of your data collection effort in the columns below. One member of your team should submit this worksheet via the Dropbox. I will return the worksheet with feedback to all team members via the Dropbox. Social-CulturalMarketing-EnvironmentMarkets Fortune.com USAtoday.comApple Faces Massive Challenge as it Tries to Crack India’s MarketApple faces challenges from every flank-USA Today ( Global IT market, China economy, Apples branding plan)Marketing-EnvironmentMarkets(continued ifneeded)MarketingEnvironmentCustomers Idc.comMarketfinder.comConsumer spending, technology industry, IT insights, infographics etcCustomer trends, market changes MarketingEnvironmentCompetitorsThinkwithgoogle.comHoovers.comFortune.com-Industry success stories, case study, new product trends-Profit, revenue, market capitalization and Apple products-Apple’s Next iPhone is already Facing a Stronger Field from Samsung, LG and Sony smartphone competition2
Marketing Audit: Data Collection ReportList the results of your data collection effort in the columns below. One member of your team should submit this worksheet via the Dropbox. I will return the worksheet with feedback to all team members via the Dropbox. MarketingEnvironmentDistribution &Dealers Euromonitor.comApple company profileMarketingEnvironmentSuppliersMarketwatch.comCnbc.comBusinessinsider.com -5 Apple suppliers to watch as the new iPhone rolls out-Stock prices and demand-Apple parts suppliersSuppliers(continued ifneeded)Marketing EnvironmentFacilitatorsSeekingalpha.comTrade facilitators, investing, portfolio strategy, sell targetsMarketing Strategy:MarketingObjectivesMacworld.comHow Apple’s unconventional iPhone X marketing strategy will make you want one at any costMarketing Strategy:StrategyTime.com Valuewalk.com Apple’s strategy explained in one simple ideaApple’s iPhone X marketing strategy3
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