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Marketing Audit in Marshfield Bakery Assignment

   

Added on  2021-02-21

9 Pages2436 Words321 Views
MARKETING

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY ..................................................................................................................................3Introduction to business..............................................................................................................3Marketing Audit .........................................................................................................................3Objectives for social media marketing plan................................................................................6Gather insight into target audience.............................................................................................6Social media zones and vehicles.................................................................................................6Create an experience strategy......................................................................................................7Establish activation plan.............................................................................................................7Manage and measure ..................................................................................................................8CONCLUSION ...............................................................................................................................8REFERENCES ...............................................................................................................................9

INTRODUCTIONMarketing is considered as continuous plan which is performed with the motive ofincreasing sale and profitability. This is done by formulating plans and strategies for selling theproducts and services in the best possible manner. There are various kinds of aspects which areinter- connected with marketing. These generally include- selling, advertising, promoting, etc.Marketing plan is very much important for overall development of the business. As with the helpof this long and short term goals can be easily achieved by the organisation(Armstrong and et.al., 2018). The company chosen for this report is Marshfield Bakery which is operating itsbusiness at small scale in UK. This report will majorly cover marketing audit, objectives of planwill be formulated, selection of social media zones and vehicles. Appropriate methods willselected for the activation and establishment of marketing plan. With the help of thisorganisation will be able to achieve its goals and objectives in the best possible manner. MAIN BODY Introduction to businessMarshfield Bakery is a UK based organisation which deals in providing handmade goodsto its potential customers. The organisation is famous for its home made cakes and pastries to thecustomers of UK and Europe. The needs and demands of its customers are uncertain, so keepingthis factor in mind organisation is planning to implement new and innovative strategies for thesame. Marshfield Bakery is planning to expand its business on social media. For this differentsocial media plan will be formulated in the systematic manner. It will directly lead to increase insale and profitability of the organisation within limited period of time(Carlseand Andersson,2011). Marketing Audit Marketing audit is considered as the systematic plan which is basically formulated forevaluating and managing the market environment. In this type of plan internal as well as externalfactors related to business are analysed in the systematic manner. With the help of marketingaudit organisation will be able to implement better strategies and plans for the future course ofaction. Situations of the market can also be understand for the attainment of goals. The internaland external factors which affect the business of Marshfield Bakery are discussed belowInternal factors

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