Marketing Audit of Bunnings Warehouse: A Comprehensive Analysis of Kitchen Segment

Marketing Audit
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Contents
Background................................................................................................................................3
Executive Summary...................................................................................................................4
Category analysis.......................................................................................................................5
Target audience-.........................................................................................................................6
Market needs-.............................................................................................................................7
SWOT Analysis-........................................................................................................................8
Competitive analysis-.................................................................................................................9
PESTLE Analysis-...................................................................................................................10
Marketing mix..........................................................................................................................11
Recommendations-...................................................................................................................12
Conclusion................................................................................................................................13
References................................................................................................................................14
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Background
Bunnings warehouse has been a very old warehouse in the hardware manufacturing and
selling units. This chain was developed by Wesfarmers in 1994 in countries like UK, Ireland,
and New Zealand. The company has virus products such as living room, bedroom, kitchen,
bathroom, garden, and laundry. The store has more than 290 stores in the countries with
approximately 30,000 employees. The discussion on the report is on the kitchen segment and
various marketing strategies use to analyze the market position and market values of the
same. Various strategies have been studied to see the effective way to improve the market
structure (Council., 2013).
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Executive Summary
This report highlights the various market feedbacks received by Bunnings and the various
categories to study the same, there are certain strategies used by the audit team to see the
effective utilization of resources in the same. There will PESTLE and SWOT analysis to see
the future scope of the same.
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