The purpose of this report is to analyze Royal Dutch Shell PLC which operates in oil and gas industry in UK. The report introduces to the company and the industry in which it operates. It determines the external and internal environmental analysis. It provides detailed description of the markets, customers, and competitors with the help of porters five force analysis. It identifies the position of the brand with the help of competitor perceptual map. It analyzes the internal environment, the strategies, functions, and productivity of the business organization. Further, it identifies the strengths, weakness, opportunity, and threats of the company. Lastly, the report sums up the main points and concludes the report.
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