Marketing in Australian Ugg Boots Pty Ltd

Running Head: MARKETING 1
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Marketing 2
Executive summary
The essay aims to address the various factors that would affect firms as they try to market
their products to other countries, in this case, Ugg Australia, which targets at marketing its boots
to Canada. These factors consist of the technological environment, economic environment,
political/financial environment, cultural/social environment, and the contemporary environment
variables of Canada. The aim of analyzing these factors is to identify if Canada is a perfect
marketplace that Ugg Australia should target in marketing its boots.

Marketing 3
Table of Contents
Executive summary.........................................................................................................................2
Introduction......................................................................................................................................4
Strategic Analysis of the Environmental Variables.........................................................................4
1. Economic Environment............................................................................................................5
2. Political/Financial Stability......................................................................................................5
3. Social/Cultural Environment....................................................................................................6
4. Technological environment......................................................................................................6
5. Contemporary Environmental Variables..................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8