Introduction to Marketing

Introduction to
Marketing

Table of Content.
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explain what is meant by marketing. Define the extended marketing mix with examples.........1
Explain how Marketing helps businesses and address challenges in a competitive market using
the SWOT analyses......................................................................................................................2
Explain how marketing provides solutions to a company that wants to enter a new market
using the Ansoff growth matrix...................................................................................................4
Explain how a company can use marketing to grow on a global scale........................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In modern world, business environment has become very competitive and innovative. So,
to build good brand image marketing plays an essential role. Marketing helps the business
organisation to achieve the success for the long term in the target market. Basically marketing
involves advertisement, selling or delivering the goods to consumers (Glenister, 2021). This
particular report deals with 7ps of marketing mix as well as how marketing assist businesses and
address challenges in a competitive market using the SWOT analyses. In addition to this how
marketing provides solutions to a company that wants to enter a new market using the Ansoff
growth matrix. The organisation can grow on global platform through marketing is also
mentioned in this report.
MAIN BODY
Explain what is meant by marketing. Define the extended marketing mix with examples.
Marketing basically refers to plan of action which organisation takes with the purpose to
attract large number of audience towards the products and services of the organisation. The main
aim of the marketing is to identify and analyse the consumer needs and wants as well studies
about the online shopping habits of clients through ideal message. Through marketing the
company can understand the interest of the ideal customers which help them to generate more
profit. Marketing helps the company to achieve the growth and increase the sale of the
company's product and services.
Marketing mix can be defined as set of plans, strategies or tactics which organisation uses
to expand its brand and products in the market. The seven elements of marketing mix in context
to TESCO are as follow:
 Product: It refers to the commodity that assist individual or group of people to satisfy
their needs and wants. In context to TESCO, the company provides customers with wide
range of products through online and offline. The company tries to provide the customers
with wide variety of products according to needs of customers from different segments.
 Price: It basically refers to the price of commodity which customers needs to pay in an
effort to enjoy the product. To decide the price of the commodity is very difficult for any
company because it can impact the company's profit as well as survival in the
competitive market (Baena, 2019). In context to TESCO, it adopts low price strategies
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