Role of Marketing in Business Organizations: A Case Study of Marks and Spencer

Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
TASK 2..................................................................................................................................3
P3 Comparison of the ways in which different organisation apply the marketing mix to the
marketing planning process to achieve business objective....................................................3
TASK 3............................................................................................................................................7
P4 Produce and evaluate a basic marketing plan for an organisation....................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
2

INTRODUCTION
Marketing refers to an activity which an organisation undertakes to promote its products
and services which it meant for sale to the targeted audience. The marketing activity includes
promoting, advertising and distributing the goods and services. Every business whether small,
medium or large has one thing in common and i.e. marketing. Every business advertise and
promote its goods or service offered to its customer (Chaffey and Ellis-Chadwick, 2019). By
such activity an organisation educate their customers about availability of the product along with
its features and competitive advantage. Marketing plays an essential role in every business.
Company before framing any marketing plan undertakes marketing mix to make their plan more
clear and effective. For reference purpose this report takes an example of a company, Marks and
Spencer. Marks and Spencer is a Britain multinational retailer company that specialises in selling
of high quality clothes, home products and food product. The company was founded in the year
1884 by Michael Marks and Thomas Spencer. In UK, the company currently runs 959 stores
among which 615 are stores which sell food products. Marks and Spencer has successfully
located its stores in around 1463 locations around the world.
This report will talks about the key roles and responsibility undertaken by marketing
function in relation with wider organisational context. This report also includes the marketing
mix and preparation of marketing plan.
TASK 1
Covered in PPT.
TASK 2
P3 Comparison of the ways in which different organisation apply the marketing mix to the
marketing planning process to achieve business objective
Marks and Spencer is a British multinational retailer company. It specialises in selling the
high quality clothes, home products and food products. The company currently operates in
around 1469 locations across the world (Czinkota and Ronkainen, 2013.).
Debenhams is a British multinational company with operates in retailing business. The
company sells clothes, household items and furniture. The company got founded in the
eighteenth century by William Debenham. It has around 178 stores across the different countries.
The business objectives of both the companies are as follows:
3

Innovation and sustainability: Both the organisations aim to bring creativity and
innovations in their operations or products. Both these organisation tries to come up with new
products which would help them in attracting and maintaining the customers. These companies
know that if they want to survive in future they have to bring innovations in their products and
have to adopt sustainability in their systems.
Reduce costs: All the companies make their policies or adopt such approaches or
techniques which would help the organisation in saving cost. They know that if they save costs
they would be getting more margins in offering the products at a low price which would work as
a cost advantage. They prefer to adopt that techniques which will help them in reduction of cost
and saves money.
Market share: The companies try to increase their market share by trying to sell more
number of their products or by increasing more product lines in the market. Increase in market
share would result in more awareness about the company’s products and services. Therefore both
these companies aim to increase their market share.
A comparison of marketing mix of marks and spencer and debenhams are as follows-
Comparison basis Marks and Spencer Debenhams
Product Product refers to the item
which a company meant to sell
to its target audience. For
marks and spencer such
products include clothing,
home products and food
products. Through these
products the company gain
market gain into the market
space.
For debenhams the products
includes the clothing, home
products and furniture which it
offers to its customers (Jobber
and Ellis-Chadwick, 2012).
From these products the
company can acquire the share
in the market.
Price Price is the value associated
with the item (Huotari and
As in case with Debenhams,
the company practice
4