Benefits of Marketing for Tourists and UK Tourism Industry

RESEARCH PROPOSAL
(Benefits of marketing for
tourist as well as UK tourism
industry)

Table of Contents
1. TITLE..........................................................................................................................................3
2. BACKGROUND.........................................................................................................................3
3. LITERATURE REVIEW............................................................................................................3
4. RESEARCH AIM, OBJECTIVES, QUESTIONS AND PROBLEM STATEMENT................5
5. RESEARCH METHODOLOGY.................................................................................................6
6. TIMESCALE...............................................................................................................................8
7. REFERENCES............................................................................................................................8

1. TITLE
To examine the benefits of marketing for tourist as well as UK tourism industry. A study
on London, United Kingdom
2. BACKGROUND
Marketing refers to the process which is generally used for promoting and advertising
products and services of the organisation. In this different types of strategies and techniques are
used so that people can know more about the company's products and services (Dai, Hein and
Zhang, 2019). Thus, tourism marketing refers to marketing strategy that considers particular
marketing techniques and plan for promoting touristic services and products such as transport
services, hotels, destinations etc. Thus, this report is focusing over collecting in-depth insights,
figures and facts about the marketing strategies used by tourism industry. This study also focuses
over showing the impact of tourism marketing in attracting tourists and increasing tourism
business.
3. LITERATURE REVIEW
It is the section that focuses over collecting second-hand information about the research
topic. This uses secondary sources like books, journals, newspapers, publications, articles,
magazines etc. This focuses over addressing the pre-defined questions of the research.
Explain the concept of marketing within UK tourism industry?
According to Yung, Khoo-Lattimore and Potter (2021), tourism marketing refers to a
term which is generally considered by business discipline by which the tourists are attracted to a
certain location which could be city, heritage site, tourist destination spot, a hotel or anything.
The location has the potential to attract tourists who plans to visit new places or sites. Tourism
marketing is related with marketing strategies especially in the tourism field. In today's time,
there are several countries in the world, where tourism plays significant role in the process of
increasing the GDP. Tourism marketing has become one of the essential thing. Many places are
commonly considered as the hotspot for tourists and visitors such as Madame Tussauds, London
Eye etc. Now all these places are considered perfect areas to boost tourism marketing. The areas
which are more likely to be the main spots for grabbing attention of the visitors and tourists are
areas where tourism marketing enhances the most. Thus, tourism marketing is about using