Marketing: Bounty Bags | Assignment

Running head: MARKETING: BOUNTY BAGS
MARKETING: BOUNTY BAGS
Name of the Student:
Name of the University:
Author Note:

MARKETING: BOUNTY BAGS1
Executive Summary
The report is structured on the impact of marketing on the company of Bounty Bags, and
an analysis will be provided in order to review the consequences and the desired solutions. The
report will be divided into three parts, including an introduction, discussion, and conclusion. In
the introduction part, a short summary of the company, marketing strategies, SWOT and
PESTLE analysis will be incorporated. The discussion part will consist of the elaboration of the
main points of the organisation, competitors, customers along with separate analysis on pestle
and SWOT. The conclusion part has been associated with summarising the whole aspects of the
organisation.

MARKETING: BOUNTY BAGS2
Table of Contents
Introduction......................................................................................................................................4
Discussion........................................................................................................................................5
1. History of the Organisation:.................................................................................................5
2. Product and services:............................................................................................................6
3. Customers:............................................................................................................................6
4. Competitors:.........................................................................................................................7
5. Value proposition:................................................................................................................8
6. PESTLE analysis:.................................................................................................................8
a) Political aspects:............................................................................................................8
b) Economic aspects:.........................................................................................................9
c) Social aspect:.................................................................................................................9
d) Technological aspect:....................................................................................................9
e) Legal aspects:..............................................................................................................10
f) Environmental aspect:.....................................................................................................10
7. SWOT analysis:..................................................................................................................10
a) Strengths:.....................................................................................................................10
b) Weaknesses:................................................................................................................10
c) Opportunities:..............................................................................................................11
d) Threats:........................................................................................................................11

MARKETING: BOUNTY BAGS3
Conclusion.....................................................................................................................................12
References......................................................................................................................................13