Brand Development for Fitness Delivery Service

MARKETING 1
Brand Development
By (Name)
Name of the Course
Name of the Instructor
Institutional Affiliation
City and Date
The final date of Submission

MARKETING 2
Table of Contents
FITNESS DELIVERY SERVICE......................................................................................................4
Executive Summary......................................................................................................................4
Body.................................................................................................................................................4
Sector Analysis.............................................................................................................................4
Market Trends..............................................................................................................................4
Major Opportunities within the Market.......................................................................................5
Competitor Analysis.....................................................................................................................5
Positioning map...........................................................................................................................6
Development of a new brand in the Market.................................................................................7
Explanation about fitness tracker product..................................................................................7
Gaps in the market.......................................................................................................................7
Opportunities for the brand.........................................................................................................8
Explanation of the brand graphics..............................................................................................9
Brand Slogan.............................................................................................................................10
Brand Packages.........................................................................................................................10
Brand Logo................................................................................................................................10
Communication strategy for the brand......................................................................................10
Targeted components of the brand............................................................................................11
Technical part................................................................................................................................13

MARKETING 3
Recommendations on how the Brand should be managed............................................................14
Marketing plan...............................................................................................................................15
Market Research........................................................................................................................15
Target market.............................................................................................................................15
Positioning.................................................................................................................................15
Competitive analysis..................................................................................................................15
Marketing strategies..................................................................................................................16
Budget........................................................................................................................................16
Conclusion.....................................................................................................................................16
References......................................................................................................................................17

MARKETING 4
FITNESS DELIVERY SERVICE
Executive Summary
Marketing is one of the fundamental sectors that are known to have gained popularity in
modern society. Various people and organizations have been able to come on board with quite a
number of delivery services that aims towards scaling up the condition of society. Moreover,
within the delivery service sector, a number of products have been implemented to ensure that all
the needs of the customers are met appropriately. Nearly all the services being offered in this
sector have been ranging from one organization to the other where it has also been able to
depend on the condition of the current market platform (Liu and Chou 2016). This has further
enabled quite a number of individuals and organizations to come on board with various
regulations that govern their delivery services.
Body
Sector Analysis
Market Trends
Over the past years, the consumption trend within this sector has been gaining a long of
popularity across many regions both at the national and international level (Douglas, Craig and