Marketing Strategies for Ikea in Malaysia

MARKETING
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Analyse the Macro-environmental Factors that provide the opportunities, threats of Ikea in
Malaysia.......................................................................................................................................3
Discuss about the concept of marketing mix strategies...............................................................5
Describe about that how Ikea Malaysia expand its revenue by product or market growth
strategies......................................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
Marketing is based on the activities, set of institutions and processes for creating.
Communicating, delivering and exchanging the offers. These will be helping to support in value
of potential consumers, partners and society at large scale. This documentation is based on the
Case scenario of Ikea, defining the importance of resources, equipment’s that help for creating a
lot of growth opportunities in global marketplace. Documentation will describe the macro-
environmental factors which provide the both opportunities and threat of Ikea in Malaysia.
Furthermore, it will discuss about the concept of marketing mix strategies, identify that how Ikea
Malaysia expand its overall business revenue with the help of product as well as market growth
strategies.
MAIN BODY
Analyse the Macro-environmental Factors that provide the opportunities, threats of Ikea in
Malaysia.
The Macro environmental factors are related to the significant affect in Ikea, when expand the
business in Malaysia. Analysis of Ikea in which uses pestle analysis as framework or tool for
purpose of identifying the business tactics (Chou and et.al., 2020). Usually, it should be consider
the pestle analysis as framework which stands for political economic, social, technological,
environmental and legal aspect. Different factors are directly impacts on the business and
highlights the different extrinsic scenario. Pestle analysis is tool or platform which helps to
identify future of Ikea in Malaysia.
Political/ legal- This factor is related to the political environment such as policies,
procedures, government funding. These are becoming important where applicable as legal
environment. In Malaysia, it has different kind of political or legal factors. When Ikea operates
around the nation so that they have need to follow some legal or political procedures. For
Example- Ikea has been adopted a new policy to make business as running in Malaysia.
Therefore, company has compromise in Malaysia where there is only limited political stability.
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