This report discusses the importance of marketing in the service sector, specifically in the tourism industry. It provides a marketing plan for Burnley tourist information centre, highlighting the importance of identifying ideal customers, thinking differently, financial management, segmentation, customer support, and media marketing. The report includes references from various books and journals.

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Marketing and Business for the service sector - Desklib

Marketing and Business for the service sector

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This case study explores the implementation of change management in the hospitality industry, specifically in the context of Premium Inn's restaurant. The study focuses on Kotter's change management model and how it was applied to overcome resistance from employees. The article also provides recommendations for future change management initiatives in the industry.

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Change Management in Hospitality: A Case Study

This report discusses various factors that are a part of business entity, including growth opportunities and formulations, Ansoff's growth matrix, funding sources, exit strategies, and business plan for Desklib, an online library for study material with solved assignments, essays, dissertation, etc.

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This presentation highlights the critical evaluation, recommendation and rationale for London South Bank in the hospitality industry. It discusses the segmentation process, customer needs, brand attributes and operations management.

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This article discusses planning careers and employability for graduates, including interview techniques and tips for improving your chances of getting hired. It covers topics such as creating a personal website, using social media for job applications, and evaluating candidates during the interview process. The article also includes an interview with a potential employer from Amazon, discussing the job vacancy situation, application process, and skills required for a marketing executive role. References are provided for further reading.

Marketing and Business for the service sector

About This Document

Change Management in Hospitality: A Case Study

Growth Opportunities, Ansoff's Growth Matrix, Funding Sources, Exit Strategies, and Business Plan for Desklib

Analysis of Business Environment and Strategies for Growth

Factors Influencing Hospitality Consumer Behaviour and Insight

Business Presentation for London South Bank: Critical Evaluation, Recommendation and Rationale

Planning Careers and Employability: Tips for Graduates and Interview Techniques

Marketing and Business for the service sector

About This Document

Change Management in Hospitality: A Case Studylg...

Growth Opportunities, Ansoff's Growth Matrix, Funding Sources, Exit Strategies, and Business Plan for Deskliblg...

Analysis of Business Environment and Strategies for Growthlg...

Factors Influencing Hospitality Consumer Behaviour and Insightlg...

Business Presentation for London South Bank: Critical Evaluation, Recommendation and Rationalelg...

Planning Careers and Employability: Tips for Graduates and Interview Techniqueslg...

Change Management in Hospitality: A Case Study

Growth Opportunities, Ansoff's Growth Matrix, Funding Sources, Exit Strategies, and Business Plan for Desklib

Analysis of Business Environment and Strategies for Growth

Factors Influencing Hospitality Consumer Behaviour and Insight

Business Presentation for London South Bank: Critical Evaluation, Recommendation and Rationale

Planning Careers and Employability: Tips for Graduates and Interview Techniques