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Marketing Campaign Management (Doc)

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Added on  2020-02-23

Marketing Campaign Management (Doc)

   Added on 2020-02-23

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Running head: MARKETING CAMPAIGNMarketing CampaignName of the student:Name of the University:Author Note:
Marketing Campaign Management (Doc)_1
1MARKETING CAMPAIGNExecutive SummaryTourism is one of the major industries in any country. It is important that tourism be givenadequate importance. Melbourne is one of the major tourist attractions in Australia. Out of thevarious places of attraction, Luna Park attracts thousands of visitors every year, because of thefamily amusement and attraction it provides. The marketing campaign plan of Luna Park is givenin this assignment.
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2MARKETING CAMPAIGNTable of ContentsIntroduction......................................................................................................................................2Background......................................................................................................................................2Environmental factors......................................................................................................................2Business conditions.........................................................................................................................3Target market...................................................................................................................................3Event objectives...............................................................................................................................4Key message for the event...............................................................................................................5Execution.........................................................................................................................................5Measurement and evaluation...........................................................................................................6Conclusion.......................................................................................................................................7References........................................................................................................................................8
Marketing Campaign Management (Doc)_3

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