This report discusses the marketing execution plan for Sea Life Centre Birmingham UK, including the target market, objectives, proposed market campaign, and measuring success. The report highlights the challenges faced by the company due to the COVID-19 pandemic and the use of digital technology to increase sales and overcome these challenges. The proposed market campaign aims to foster brand involvement and motivate visitors to celebrate water life and protect the seas. The success of the campaign can be measured through organic search traffic, sales revenue, new website visitors, and customer feedback.